Sani/Ikos Group has appointed Edelman as its UK communications agency of record for Sani Resort and Ikos Resorts, effective immediately. The appointment supports a broader strategy to enhance both brands’ visibility and differentiation in the UK market – spanning media relations, influencer engagement, brand storytelling and strategic counsel, with a focus on travel, lifestyle, wellness, and luxury audiences. Sani Resort, located on a private ecological reserve in Halkidiki, Greece, is a multi-award-winning destination recognised for its culinary leadership, immersive wellness offering and curated family experiences. Ikos Resorts, with properties across Greece and Spain, is internationally recognised for raising the bar in the luxury all-inclusive space – combining Michelin-inspired dining, premium inclusions, and seamless service to deliver an elevated guest experience. Edelman will be working closely with the Sani/Ikos Group’s global communications team to deliver an integrated UK strategy in 2026 and beyond.
B2 Agency, a UK-based e‑commerce agency based in Leeds, has been named a Shopify Premier Partner, one of the highest levels in Shopify’s Partner Program. This recognition highlights B2’s expertise and success in building and supporting Shopify stores for growing businesses. B2 Agency specialises in Shopify and Shopify Plus, offering services from design and development to migrations, SEO and ongoing support. Over the years, they have launched over 125 Shopify stores for a range of businesses, helping brands grow online. There are currently only 15 Shopify Premier Partner agencies in the UK, and none based in the UAE, placing B2 among a very small group of top-tier Shopify specialists worldwide.
Social-first creative and creator agency, NewGen, has announced that KSI has re-signed for the agency’s social publishing services for the fourth year. NewGen will continue to strategically scale KSI’s content to create an audience that is loyal and engaged, focusing on metrics like viewership, watch time and retention. The partnership, which started in 2022, continues to grow from strength to strength, delivering impressive results across platforms. On Facebook, KSI has generated over 983 million organic video views and grown his following to 1.8 million, while on Snapchat he’s reached 32.8 million unique viewers and built a subscriber base of 581,000.
Global creative agency IMA has announced the launch of IMA Benelux, a new office created to accelerate growth across the Benelux market and expand the agency’s local offering. The new Amsterdam hub will bring two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, together under the banner of IMA Benelux. The move will bring IMA’s experiential capability in the Netherlands and Belgium together under a dedicated Benelux proposition, supported by IMA Europe and fully integrated with IMA’s wider marketing services and strategic proposition, ‘Creating Connections People Buy’.
Cheez-It, the 100% real cheese snack brand, has unveiled a new UK and Irish brand campaign rooted in comedy and cultural relevance, partnering with comedian, actor and presenter Jason Manford to bring humour, warmth and light relief to everyday snacking occasions – from movie nights to evening drinks. Developed by brand activation agency ZEAL Creative, the campaign marks Cheez-It’s first major move into comedy as a long-term brand territory – using humour not just as entertainment, but as a deliberate brand-building lever to drive emotional connection, distinctiveness and consideration in a crowded category. Running from 21 January to 26 March 2026, the campaign spans retail, owned social, PR and experiential channels as a fully integrated brand platform.
Specialist creative agency Aura Ads and performance marketing agency for global ecommerce BARK has announced a strategic merger uniting two agencies with a shared ambition: to become the leading growth partner for D2C brands worldwide. The merger brings together Aura Ads’ performance-driven creative and content production with BARK’s data-led paid media, predictive strategy and performance expertise. Together, the combined offering will allow clients to access an integrated D2C growth engine that unites performance-driven ad creative, paid media and advanced data modelling, to create a powerhouse in customer acquisition for scale-up eCommerce brands. The merger will see both agencies operate under the newly formed ‘Consumed Group’, where Aura Ads and BARK will sit alongside each other as sister brands.
AMS Media has been appointed by c2c Railway to deliver a fully integrated customer growth media strategy. c2c is the award-winning train operator running services between Fenchurch Street and Shoeburyness, serving 26 stations across East London and South Essex, with nearly 35.8 million customer journeys made annually, making it the 8th largest train operator in the UK. AMS Media has been appointed to develop an integrated media strategy covering Always-On activity as well as key campaigns including Summer and the Festive period across the operator’s core catchment area. The account win complements those other Train Operating Companies (TOC’s) who already utilise AMS services, Northern Trains and Grand Central Rail, with the former reappointing the agency in 2025 following a statutory review.
