McCann has unveiled a global integrated campaign for the new Remington AIRvive hair styling collection. Inspired by global research from Remington, which found that individuals with wavy and curly hair often see frizz as their biggest challenge – and one that’s long been portrayed negatively by the beauty industry – McCann Bristol developed a creative strategy that moves away from the traditional “taming” frizz narrative. Rather than promoting the “effortless perfection” narrative that is typical to the category, the campaign highlights the extreme lengths consumers often go to in trying to prevent frizz. The campaign is currently being rolled-out across TV, cinema, OOH, digital, and social platforms around the world, including the UK, Germany, France, Spain, Australia, New Zealand, and Mexico. Media planning and buying is being managed by Wavemaker.
eBay UK has released a short-form video series about everyday letting-go dilemmas. The “Dear eBay” series, fronted by the hosts of The Jack & Ash Show podcast, Jack Remmington and Ash Holme, provides light-hearted advice around the dilemmas that face people when they’re having a clear out. The social-first activation showcases eBay’s AI-powered listing descriptions, barcode scanning, and instant pricing suggestions alongside the storytelling. The content will roll out across eBay UK’s Instagram, TikTok and YouTube channels, supported by talent-led amplification, influencer collaborations, CRM, paid social, and radio. Dept is the lead creative agency, responsible for concept development, production, and social-first content; Seen Connects has handled talent sourcing and influencer strategy, securing lead creators and managing deliverables; iProspect has managed media activation, including radio partnerships and boosted social content; and Edelman is in charge of PR and comms, spanning consumer launch, trade press engagement, and talent-led storytelling.
Property platform Rightmove is marking its 25th birthday with a new social-first campaign. Created in partnership with Rightmove’s in-house social team and retained social agency Uncovered, the campaign is designed to spark conversation and celebrate 25 years of helping people find homes worth talking about. The campaign taps into the viral “Is it cake?” trend, featuring everyday household items from sofas to doorknobs, being sliced into and bitten to reveal they’re actually cake. Over ten creators contributed to the campaign, including five influencers who received bespoke cakes inspired by their own homes. Hero content is being shared across TikTok, Instagram and Facebook, supported by a roundup of 25 homes that have gone viral over the years.
Hackney Gelato has appointed The Corner as its creative agency following a competitive pitch process. This is the agency’s first new business win since restructuring under The Corner Talent Ltd. The Corner will produce an advertising campaign for the artisan gelato brand which will launch next year.
Nottingham-based digital agency Hallam has launched a community dedicated to supporting B2B marketers. The “Better B2B” community offers peer networking, thought leadership, and expert insights to help members build confidence and accelerate learning. It’s free to join for in-house marketers working in the B2B space. Hallam will be holding at free launch event alongside LinkedIn on 6 November 2025 in London.
