Search-driven content agency No Brainer has launched a partnership with a pioneering AI consultancy that will see its entire team trained as ‘vibe coders’ – embedding AI-led product thinking across the business. The Warrington-based agency is the first in the North West to formalise a partnership of this kind with its partners NoCodeLab.ai, with the collaboration underway and four exciting new AI-powered products already in development. The partnership kicked off with a team-wide ‘vibe coding’ day held at No Brainer’s Warrington HQ, bringing together every staff member to work hands-on across a series of live product ideas.
Following a competitive pitch process launched by Creativebrief in December 2025, Neverland have been appointed as Onken’s lead creative agency. Best known for its large-format pots and bold fruit flavours, Onken is one of the most recognisable brands in the UK dairy aisle and is owned by Swiss dairy group Emmi. As competition intensifies and the category continues to grow, Onken’s partnership with Neverland will focus on developing a new brand platform and multi-channel campaign. Neverland and Onken will start their work together immediately alongside Onken’s other agency partners.
The PHA Group has been appointed by Leonardo Hotels UK & Ireland, one of the fastest-growing hotel groups in Europe, to deliver consumer PR support across the Leonardo Hotels and Leonardo Royal brands. The remit spans press office activity, influencer outreach, and integrated campaign support. With over 40 hotels situated in prime locations across the UK, including London, Manchester, Edinburgh and Liverpool, Leonardo Hotels is recognised for its contemporary design, warm hospitality, and thoughtfully curated amenities. The PHA Group will work closely with the Leonardo Hotels team to elevate brand awareness and cut through competitive consumer media landscapes, increasing visibility across national, lifestyle, and trade media, alongside targeted influencer partnerships.
1664 Bière is partnering with the MOBO Awards 2026 as its Official Beer Partner and sponsor of the Song of the Year award, with ZEAL and its specialist division ZEAL Collabs leading the partnership and activation. The activity forms part of a wider push to embed 1664 more deeply in culture and shared experiences, positioning the brand at the centre of moments that matter to its audience. ZEAL Collabs was tasked with identifying and securing a partnership that could deliver both reach and cultural relevance, using partnerships as a way to connect brands with culture more authentically.
Primark has unveiled its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. This fully-integrated campaign spans TV, social, DOOH, radio and partnerships with Sheerluxe and The Telegraph. The campaign includes an exclusive on-demand streaming presence across MAFS Australia content on Channel 4’s platforms. The spring campaign also marks the first time Primark has run radio ads in the UK, with multi-platform support across linear radio, digital audio and podcasts. Girl&Bear managed the project from start to finish, overseeing strategic and creative development, production and post-production across AV, stills, DOOH and social deliverables. Girl&Bear also worked on post-production across motion DOOH, as well as leading design development and rollout across static DOOH, social, AV titles and in-store retail assets. PR has been led by The Romans, social media by SocialChain and activation by Momentum. Media strategy and buying managed byOne Publicis Primark.
