PMG, the global independent marketing services and technology company, has announced the acquisition of London and New York-based Digital Voices, an influencer marketing agency. Terms of the transaction were not disclosed. With a team of 70 employees across London, New York and Costa Rica, Digital Voices brings deep expertise in leveraging creator partnerships to help brands authentically reach and convert audiences. The agency’s proprietary tools, Chord and Composer, deliver strategic clarity, AI-led insights, and operational efficiency at a global scale, through key capabilities like centralized campaign management, benchmarking, and predictive insights. As part of PMG, Digital Voices will expand its global influencer marketing practice and provide an even deeper layer of intelligence to the Alli operating system, including future integration of Chord and Composer into Alli.
Deliveroo, the on-demand delivery platform, has launched its latest campaign under its global brand platform ‘Now Just Got Even Better’, building on the company’s strategy to expand the role it plays in consumers’ lives, to become more meaningful in more of life’s moments. Developed with Pablo London, the work speaks to Deliveroo’s ongoing commitment to making life better in the now, whether that’s food from your favourite restaurant to enjoy with friends, a last-minute gift or a top-up shop to prepare for a family visit. Rolling out from January into February across the UK, Ireland, France, Italy and UAE, this campaign spans OOH, TVC, radio and social, digital and performance marketing, with later editions planned to go live at key moments throughout the year.
The Flywheelers, a London-based PR and communications consultancy for high-growth tech firms and their investors, has announced the launch of its new GEO (Generative Engine Optimisation), a strategic solution designed to help brands boost their brand visibility as AI generative search reshapes how information is discovered. Unlike traditional SEO, GEO focuses on the signals that matter to large language models and generative engines, ensuring brands are not only visible but also trusted and cited in AI-generated answers. Industry analysis from Muck Rack shows that around 95% of AI citations come from non-paid sources, with roughly 89% linked to earned media, highlighting the critical role of authoritative PR and structured content in this new search landscape.
Jungle Creations has announced a new strategic partnership with SPORF, one of the UK’s most followed sports publishers, a Media Chain Group property, welcoming the brand into the Jungle family. Under the partnership, Jungle Creations will take on full strategic and operational responsibility for SPORF, overseeing its publishing schedule, content strategy, platform presence and commercial partnerships. The move brings SPORF under the Jungle Media umbrella, supported by a team with deep experience running and scaling leading sports brands. Founded in 2016, SPORF is known for its social-first approach to sport fandom, culture and debate. The publisher reaches more than 15 million followers across major platforms, making it one of the leading destinations for highly engaged sports audiences in the UK. It is one of Media Chain’s leading properties.
John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every Day.’ Created by global creative agency of record VCCP, this integrated campaign signals a major step change for the iconic haircare brand. The fully integrated campaign will be launching worldwide across TV, online video, social, retail and digital channels, and will run for the entirety of 2026.
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two sisters separated by 6,000 miles. The film will run across TV, VOD and YouTube from 7th January.
Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position Veggie Tasty as a simpler option in the plant-based aisle – offering familiar vegetable goodness, whilst delivering great Richmond texture and flavour. The campaign will run for five weeks across DOOH, POS and social channels, including Meta and TikTok, in 5 and 10-second social assets.
Social-first creative and creator agency, NewGen, has announced its partnership with medical cannabis clinic, Curaleaf, to lead its influencer marketing programme for 2026. The announcement comes following a 2-stage pitch process over four weeks. The partnership will build on Curaleaf’s continued success as the number one medicinal cannabis clinic in the UK. It aims to raise awareness of Curaleaf’s medical cannabis as the go-to prescription for treatment-resistant conditions like chronic pain and help reduce the stigma around the product to enable patients to get the support they need.
Norwegian Cruise Line (NCL) has unveiled its new brand identity inspired by its iconic 90s tagline, “It’s Different Out Here”. Developed in partnership with Arnold Worldwide, the refreshed brand platform reframes what cruising can feel like and leans into a world where memories matter more than offerings, and the freedom to be fully present is the ultimate goal of any holiday, replacing the industry’s obsession with scaling up and attraction overload. The effort to bring the new brand identity to a wider audience includes a multi-media advertising campaign introducing a completely new look and feel for the brand that is focused on showing the cruiser’s point of view, not just the amenities on board.
M+C Saatchi Group UK has been appointed by Crown Commercial Service (CCS) to Lot 4 of its new Marketing and Communications framework. The four-year roster place, valued at £150m, was awarded following a competitive tender process. Lot 4: Creative Strategy & Development focuses on the delivery of modern and innovative creative strategy and development, prioritising digital, social and mobile-first approaches to deliver impactful, audience-focused brand and communications ideas for public sector organisations. M+C Saatchi Group UK was one of nine suppliers awarded a place on Lot 4, selected from 19 tenders submitted and assessed. The number of agencies appointed has been reduced from 12 under the previous framework, reflecting a more streamlined and competitive roster.
London-based animal welfare charity Mayhew has launched a new campaign, Care without Judgement, to highlight the importance of the bond between pets and their people. The campaign raises awareness of the charity’s vital work in keeping them healthy, safe, and together – providing compassionate support without stigma or barriers. Created pro bono by the London agency You’re the Goods, the campaign features a short film and images that honour the resilience of the shared human–animal bond – without sensationalism. The film tells the story of Dave and his dog Lulu, reflecting on the experiences of the pets and people Mayhew’s Community Animal Support team meet every day across London.
La Fosse, the tech and transformation specialist, has reignited its initiative to provide charities with top executive talent – completely free of charge. The groundbreaking programme, ConnEx, brings together some of Britain’s most influential C-suite executives to support the growing challenges faced by charities in the UK – from Data & AI to cyber security and finance transformation. The official relaunch event will take place on Thursday 12th February at The National History Museum, with confirmed charities including Action for Children and MHA. Each organisation will present its transformation challenges, allowing executives in attendance to apply to become part of its advisory board on a volunteer basis. The relaunch comes at an apt time, as recent sector research highlights the ongoing struggle charities face in attracting and retaining senior expertise – with almost half (44%) of UK charities reporting difficulties in recruiting and keeping employees in 2025.
