Goodfella’s Pizza has launched a new campaign to tap into everyone’s inner Italian-American by bringing a slice of “goooood” to dinner tables. Partnering with TBWA\MCR, the campaign reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!” like an Italian-American. The campaign marks a complete brand reset for Goodfella’s, with a new focus on togetherness and family – replacing the ‘Made with Respect’ platform introduced in 2019 – and establishes a modern reincarnation of the Italian-American family ethos at the heart of the brand. The campaign is Goodfella’s most ambitious yet, led by a dynamic 30” and 20” TV commercial and supported across BVOD, paid social, OOH, organic social, and radio. The primary targets are households with children, alongside a growth focus on pre-family individuals under 35. A second wave of activations will follow in September 2025, expanding the campaign’s impact throughout the year. At the core of this reinvention is Goodfella’s signature commitment to quality and flavor and this transformation includes new packaging designed by 1HQ, a media strategy executed by Zenith, and innovative PR and social activations handled by Cirkle.
Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. The campaign spans across digital out of home, social, TV and retail. As part of the integrated campaign, out of home posters will showcase the limited edition redesign in playful and relevant ways, each strategically placed across different media channels and physical locations. Designs that focus on dividing up the roles when cooking with friends and family will be positioned outside supermarkets and out of home in and around airports will spotlight how bars can be shared to celebrate the person within a group of friends that took charge of booking the holiday and made it happen. ‘Made To Share’ was brought to life by VCCP, with the help of global content production studio Girl&Bear. The VCCP Retail Experience team worked on the retail strategy and the development of retail media assets, and media was led by Publicis Media and PR and influencers led by Ogilvy and Elvis managing organic social, and pack design by Bulletproof. The campaign will run across the UK and will appear on VOD, social media, YouTube, and OOH.
Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Central to the campaign are a series of vibrant and engaging posters, created by VCCP in collaboration with talented London-based illustrators Charlie Davis, Eoin Ryan, and Raj Dhunna. The campaign narrative will be brought to life not just from the eye-catching creatives, but also the media activations by media agency Wavemaker UK. From today, and running throughout 2025, the ad campaign will go live across out of home (OOH) poster sites and digital out of home (DOOH) screens within the TfL estate. VCCP’s content creation studio Girl&Bear managed production of the campaign, and digital experience agency Bernadette, has overseen the animation of the DOOH elements.
Advertising competition, TV Star 2025, created by industry-leading creative production agency, Transmission, in partnership with All Response Media, today opens its applications for brands to enter the competition and win £50,000 worth of free TV advertising. TV Star is a Dragon’s Den-style event designed to spotlight and support promising new-to-TV advertisers . Brands will compete by pitching themselves as suitable candidates for TV advertising in front of a panel of judges. The winning brand will work with Transmission to craft a 30-second TV ad for £15,000, and will be given £35,000 worth of fully managed and optimised TV airtime from All Response Media. For the entry form and full terms and conditions, brands can enter here by submitting this form.
Ford Ireland and Travel influencer Kevin Penrose (@kevin_penrose_) have launched an Instagram & TikTok travel series, Single Charge Road Trips: Ireland Edition. Through a series of videos and at the helm of the new electric Ford Explorer, Kevin takes his viewers on a stunning road trip across three Irish counties – featuring sea, mountain, and incredible roads – all in just one charge. The series puts a head-on challenge to the outdated misconceptions about the charge-life of electric vehicles by visiting County Mayo, County Sligo, and County Donegal in just one charge, whilst showcasing Ford’s latest industry-leading model. Developed by Wieden+Kennedy London‘s social-first creative studio, Bodega, the campaign gave Penrose full creative control, plotting the route as well as shooting and editing the content. The full series is now live on Kevin’s Instagram here and TikTok here.
Leeds-based full-service marketing agency Fantastic Media has added social betting company SportsBroker to its client roster alongside international multi-million-pound engineering and manufacturing company Castlet and West Yorkshire direct marketing and fulfilment house, The Flow Group, to its growing roster of clients. Now entering its 19th year, Fantastic Media specialises in a consultancy-led approach. This agency prioritises tailored marketing strategies over pre-set solutions, ensuring that each client benefits from specialist marketing expertise without being steered toward a particular channel or platform.
