the7stars has been appointed media partner to Greene King following a competitive pitch handled by IDComms. The independently owned media agency will take responsibility for media planning and buying across Greene King’s brand and performance activity, supporting the pub retailer and brewer’s portfolio of brands. Greene King said the7stars impressed with its understanding of the business and its ability to balance national brand building with local market effectiveness across its pub estate.
AMS Media has been appointed by ChooseMyCar.com to deliver the brand’s first-ever television advertising campaign. The campaign will launch nationally in February across Sky’s platform. The goal is to significantly increase brand awareness across the UK, as well as purchase intent. The TV ads will introduce ChooseMyCar.com to a broader UK audience through high-impact, premium TV environments. AMS Media will continue to work closely with ChooseMyCar to monitor and optimise the campaign, ensuring that it delivers in line with the brand’s requirements. It plans to combine smart audience targeting with compelling placements, to build audience trust and consideration at a national level.
Residence, the global network of creative companies, has acquired strategic and social creative agency OK COOL, as part of its ongoing mission to champion best-in-class creative work while supporting the talent and culture that make it possible. OK COOL, founded in 2016, has more than 100 staff across London, New York and Sydney. The acquisition underlines an increasing focus on social media as brands shift investment towards social-first, audience-centric advertising. Founded in 2022, Residence is a 600+ person business headquartered in Los Angeles, with offices in New York, Sydney, London, Amsterdam, Vienna and Vancouver.
Incubeta has announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static dashboards and subjective decision-making to gain clearer insight into what is actually driving marketing performance across different channels. CPI uses AI to analyze creative assets at a granular level by identifying elements such as branding placement, calls to action, imagery, music, and emotional cues, to directly map those signals to live performance data from advertising platforms. CPI gives users a continuous view of which creative components drive outcomes across channels, help brands reduce guesswork, avoid creative fatigue, and build a more intentional creative testing and development roadmap.
Russell Hobbs® has appointed Fan Club, the digital entertainment agency, to develop and produce a new branded entertainment series for its Midnight Collection fabric care range. The partnership will see Fan Club lead on creative development, production and distribution of an entertainment-led content series, Steam Queens, designed to engage modern audiences around everyday clothing care, performance and ease of use. The series will form part of Russell Hobbs’ drive to connect with consumers through content that centres on usefulness, relevance and entertainment.
Manchester-based ecommerce specialist PushON Commerce Group has launched Connect, a new performance marketing agency designed to help online retailers cut through the complexity of multi-channel marketing and focus on what drives growth and revenue. The launch reflects the increasing demands placed on ecommerce teams, with brands often managing paid advertising, search, marketplaces, customer data and retention activity across multiple platforms and suppliers. Connect has been created to address this challenge, helping retailers better understand what is driving sales and the marketing investment contributing to commercial performance. Rather than focusing on individual channels in isolation, Connect brings them together and helps retailers plan, deliver and measure marketing activity across the full customer journey.
Navigator, the travel media network, has appointed Too Many Dreams, the communications agency, as its UK marketing and PR partner. The appointment will see Too Many Dreams lead Navigator’s content and media relations as the company accelerates its growth across travel, adtech, and commercial media markets. Too Many Dreams will support Navigator’s thought leadership programme, product and partnership announcements, and content strategy around emerging trends including agentic media buying, high-intent traveller audiences, and performance-led travel media.
Creative agency MNSTR has launched its London office, marking a significant acceleration of the agency’s international expansion and its second international location. The move establishes MNSTR’s immediate presence in the UK market, supported by Project Worldwide’s scale, capabilities, and network. Based within Project Worldwide’s EMEA hub in London, the new operation reflects MNSTR’s ambition to rapidly position itself as a key player in the UK’s creative and experiential landscape. The UK business will be led by Kate Maidment, who joins MNSTR as Executive Director. The agency enters the market with a growing roster of new partnerships, including The LEGO Group and Genesis Motor Racing, while continuing to service MNSTR’s international client portfolio, which includes Netflix, Adidas, Disney+, Kith, and Guerlain.
