Carlsberg Britvic-owned soft drink brand J2O has launched a brand refresh and integrated campaign created by VCCP Blue. The ‘Get to the Juice’ campaign is aimed at reintroducing the beverage to a new generation. Running across online video, social, and out-of-home, the campaign is targeted at 16-to-24-year-olds. T&P drove media planning and buying, and Coolr led social content.
The latest TNT Sports campaign – featuring Cole Palmer, Bruno Fernandes, John McGinn, Gareth Bale, Harry Redknapp, Paul Gascoigne, Karen Carney, Kim Little, Jay-Jay Okocha, Yannick Bolasie, Morten Gamst Pedersen, Rory Delap, Peter Crouch, and Jordan Cullinane-Liburd – celebrates its offering for the 2025-26 season by bringing football and culture together. The ‘This is Not Normal’ campaign – devised and created by Brothers & Sisters, and voiced by British grime MC and actor Ghetts – has rolled out across TV, radio, digital, and out-of-home. Media strategy and planning was handled by PHD.
Research from social agency Billion Dollar Boy has revealed an important disconnect between how creator marketing objectives are set and how success is measured. Surveying 2,000 senior marketers across the US and UK, the research found that while creator campaigns are primarily designed to build brand awareness and reach new audiences, success is most often measured by ROI and customer acquisition. The most common creator marketing objectives – growing brand awareness (41%) and reaching new audiences (37%) – suggest a clear focus on upper-funnel brand building. Yet nearly as many marketers (35%) also cite sales and conversions as key objectives, revealing the pressure creator campaigns face to deliver on both sides of the funnel. Furthermore, marketers most commonly measure creator marketing success by return on investment (60%) and customer acquisition (60%).
Direct Line has announced the launch of a new brand platform and multi-channel advertising campaign. The ‘That’s How It’s Done’ campaign is the first by VCCP since winning the account at the end of 2024. It features two hero films that are being shown across TV, video-on-demand, radio, out-of-home, and digital platforms. Carat has designed the media footprint, while Drool managed the AV shoot. The campaign will run for six months.
Bus and coach operator Stagecoach has unveiled a new brand promise, ‘we’ve got you,’ as it seeks to grow consideration, preference and, ultimately, customer journeys. The accompanying campaign will run across connected TV, broadcast video-on-demand, subscription video-on-demand, YouTube, online vide, and Stagecoach’s owned digital channels. Stagecoach partnered with agency collaborators Supersonic (creative), Perfect Storm (content) and Chief Productions (production).
Youth marketing agency Livity has partnered with hot snacking brand Naked, which is owned and operated by Princes Limited UK, to launch its latest above-the-line campaign, ‘Everyday Adventure.’ Targeting Gen Z and Millennials, the campaign celebrates the expansion of Naked’s product range outside of Asian cuisine. It’s gone live across video-on-demand; social media, including TikTok, Facebook, and Instagram; and retail.
Sage has launched its ‘Authentic Intelligence’ campaign to spotlight Sage Copilot, an AI tool built for UK small businesses and accountants. Created by VCCP, the campaign features 74 3D letters, inspired by the tools and textures from real British businesses. It’s running across digital out-of-home, press, radio, paid social, podcast sponsorships, and influencer channels until 21 September 2025. The campaign was produced in collaboration with design studio Sean & Eve, while media planning was handled by Dentsu.
Galeria.ag, one of Brazil’s largest independent advertising agencies, has partnered with Adobe to implement GenStudio, a technology suite that brings together AI, creative automation, and asset management into a single platform.
