Domino’s has unveiled ‘Dip Into A World of Flavour®’, a playful new campaign created by UK creative agency of record VCCP, promoting its new chicken concept, CHICK ’N’ DIP. The campaign features two 30” films, created by VCCP creatives Adam Jackson and Ted Price. Both films follow a couple whose ‘quiet night in’ is disrupted. Created by production company ProdCo in collaboration with VCCP‘s global content creation studio Girl&Bear and Domino’s Big Dip Studios, the films celebrate Domino’s commitment to delivering bold flavours and world adventures. The creation of the CHICK ‘N’ DIP brand identity was developed and crafted by Domino’s Big Dip Studio, in-house creative department, inspired by global travel and street-food culture.
Creative agency Daughter has been selected to help shape the long-term growth strategy for leading convenient nourishment brand Nomadic. Following a competitive three stage pitch process spanning three months, Daughter was selected to deliver a comprehensive strategic and creative brand growth project across the UK and Ireland Nomadic portfolio. To further strengthen its offer, Daughter brought together a specialist partnership team including research agency Flume and social and media agency Stitchy. Together the trio will focus on delivering a clear, insight-led brand platform, working with a robust media strategy, to support sustained sales growth and strengthen Nomadic’s position within the convenient nourishment category.
Period care company TOTM has launched a new initiative to tackle the alarming lack of tampon regulation in the UK, in partnership with leading creative agency, JOAN London. Together, they have created a film encouraging people to sign a new petition calling for effective tampon safety regulations. Currently, tampons are still listed as a consumer product, meaning there are no requirements for any tampon company to disclose what ingredients they use or to test the products for pesticides. Safer Than a Tampon has been created to raise awareness about this lack of regulation. Though aimed primarily at women and those who menstruate, the aspiration is for the wider public to also see and engage with the initiative and, ultimately, to sign the petition.
WPP and Adobe have announced an expansion of their long-standing global partnership, delivering integrated solutions for global brands to optimise media, drive business growth and scale creativity with new agentic capabilities, while ensuring on-brand content creation with Adobe Firefly Foundry. The collaboration will provide a single marketing solution that brings together Adobe’s industry-leading AI capabilities, content platforms and data orchestration with WPP’s deep strategic insight, creative prowess and end-to-end transformation expertise. It will leverage WPP’s agentic marketing platform, WPP Open, to deliver a connected and privacy-safe approach to marketing transformation.
Nest Pensions, the UK’s largest workplace pension scheme, has launched a social-led campaign, ‘Everyday Investors’. Created by independent agency Atomic, through its social and influencer arm Atomic Supernova, the campaign is designed to raise awareness of Nest and reframe how members think about their pensions. The activity marks the fourth instalment in Nest’s ongoing content series spotlighting its community and how members’ pensions are invested. It is running across paid social and YouTube in the UK, supported by PR activity. Media buying was handled by Goodstuff, with production by Thin Reel.
