Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. In this new instalment, produced by VCCP’s global content creation studio Girl&Bear, press and out of home ads use candid photos that capture real scenes of human generosity, reminding the nation that being generous is not about spectacles, but about being human. To drive awareness and conversation, the posters will be placed in impactful and high-reach locations, all led by Publicis Media UK, including one airport DOOH site at Stansted airport. As part of this campaign, press ads will also run in the Guardian, Metro and The Sun. Bernadette, VCCP’s digital experience agency, developed the digital platform for the in-store promotional competition. The campaign will run across out-of-home, radio, print, website and retail.
Strategic life sciences marketing agency ramarketing has completed the acquisition of ISR Market Research, a specialist agency based in North Carolina’s Research Triangle Park (RTP), one of the largest pharmaceutical and biopharma hubs in North America. The deal strengthens ramarketing’s North American presence while bringing together specialist market intelligence with strategy and marketing activation. The move brings together ISR’s research and insight capability with ramarketing’s strategy, marketing, and communications expertise. The combined capabilities will support clients from evidence generation and market insight through to positioning, go-to-market strategy and activation.
Creative agency Joint has launched a new masterbrand campaign for Richmond which celebrates the everyday moments that make the brand a staple of British mealtimes. Rolling out across out-of-home and social, the campaign puts Richmond sausages at the heart of real-life scenarios – from family meals to barbecues. Following January’s ‘Veggie Tasty’ campaign, the work is the agency’s second for Pilgrim’s Europe since winning the business last year. Continuing to drive consideration for Richmond’s core pork range while strengthening long-term brand affinity, the work looks to respond to intensifying competition by doubling down on what sets Richmond apart: warmth, accessibility and a no-fuss approach to good food. The campaign will run across social and OOH, delivering broad reach and high visibility. The socials will run across Meta and TikTok platforms in 30- and 10- second formats.
Manchester brand communications agency Scoop has been re-appointed as lead new site opening (NSO) and regional PR partner for Popeyes UK, the UK’s fastest-growing quick service restaurant brand. The reappointment follows a successful 2025 retainer in which Scoop delivered over 40 new restaurant openings nationwide, just four years after the brand first arrived in the UK in 2021. For the first time, the agency will run NSO delivery and regional brand comms as a single integrated campaign, moving beyond individual restaurant openings to build sustained brand presence across whole regions.
Fifteen agencies will compete to become the fastest team to solve a series of clues and win a race across the nation in a 48 hour cross country sprint hosted by Ocean Outdoor. Using any route they like and working without the aid of smartphones or the internet, 15 teams of two will take on the challenge, armed with just a paper map and survival pack to find seven mystery Digital Out of Home (DOOH) checkpoints around the country. The starting point will be Landsec’s The Venue in Piccadilly Circus London on 25th June, with a grand race countdown on Piccadilly Lights. From there, the players will head north in a bid to reach Birmingham, Manchester, Liverpool and Newcastle before crossing the border towards Edinburgh and Glasgow. To successfully complete the challenge, each pair will need to upload a photograph of themselves to the large format screen at each manned check point, before heading for the finish line at Radisson RED Hotel Glasgow where the winning agency will be revealed. The team that visits the most screens in the fastest time will win. The race is an extension of The Great ADventure, a series of personalised destination tours for agencies, planners and clients which go far beyond the screens. Each city experience combines expert on the ground knowledge with tailored insights about OOH audiences, the technology, and long term impacts.
The National Council for the Training of Journalists (NCTJ) has today launched a new campaign, ‘Where your story goes’, to inspire more young people to pursue a career in journalism. The campaign was produced by Livity, the youth-focused branch of full-service communications agency, krow Group. Targeted at 14–18-year-olds, the campaign was born from research showing that although young people are interested in journalism, many don’t fully trust the news or feel it represents them. Surveys also revealed many young people still think of careers in journalism in terms of more traditional roles and are unaware of the huge range of opportunities and roles within the industry across media, from content production to podcasting, documentary making to editing. The campaign will see assets go live across NCTJ socials and web pages, with media partners UCAS and Eric helping engage young people who are crucially looking for the next step in their career journey.
Award-winning creative production company After Party Studios has crafted a match-winning digital campaign for on-demand delivery app Just Eat, starring England and Manchester United W.F.C. forward Ella Toone. Launching on Just Eat’s YouTube and social channels, Ella’s edition of Home of the Hotspots follows the football star as she takes TikToker Olly Bowman on a whirlwind tour of her hometown, Manchester. Along the way, she reflects on growing up in the city and the neighbourhoods and local spots that shaped her journey from a football-obsessed kid to one of the biggest names in the women’s game. The campaign follows After Party Studios’ previous work for Just Eat on Home of the Hotspots with Paddy “The Baddy” Pimblett in Liverpool. Cutdowns from the campaign will roll out across Just Eat’s TikTok, Instagram, Facebook, and X channels.
Manchester digital agency Pixel Kicks has completed a pro bono website project for the Hideaway Youth Project, a long-established community charity supporting young people in Moss Side. The initiative forms part of the agency’s commitment to giving back to the communities it has worked within since launching more than a decade ago. Recognising the importance of a strong digital presence for community organisations, Pixel Kicks offered to take on the full redesign and redevelopment of the website on a pro bono basis. The new website now provides Hideaway Youth Project with a modern online platform that highlights its work with young people across Manchester, shares imagery and stories from the centre, and makes it easier for parents, volunteers, donors and local partners to connect with the organisation.
Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One and Craft Union. With the World Cup set to drive a surge in footfall across the hospitality sector, the move reflects Stonegate’s commitment to innovation and investment in its media and marketing strategy, and strengthen its competitive position ahead of the global summer tournament, which runs from June 11 to July 19 across the U.S., Canada and Mexico. With the appointment of Fifty, Stonegate further develops its insights-led media strategy, spanning more than 15 addressable channels, including CTV, digital audio and digital out-of-home (DOOH). Fifty was selected following a competitive pitch for its tech-driven, audience intelligence approach, which translates proprietary human signals into scalable, actionable media strategies using its AI-enabled platform.
Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. The integrated campaign cements O2’s position as an invisible life force: as powerful as oxygen. VCCP’s content creation studio Girl&Bear brought the film to life, with film post-production handled by Time Based Arts. The film emphasises the unwavering reliability of O2’s network to reassure customers they can stay connected when it matters most, even in some of the most unexpected locations through O2 Satellite. Additionally, O2 has partnered with YouTube creators The Sidemen to create an O2-powered ‘Hide & Seek’ episode in a remote area, demonstrating its wide-reaching network coverage. Through VCCP Social Club, O2 have also partnered with social creators to demonstrate the real life use cases of O2 Satellite. The campaign will run nationwide across TV, BVOD, SVOD, online video, OOH, social, radio and across owned channels such as retail and online.
