LinkedIn has unveiled a social-first campaign with creative agency VCCP to help young professionals navigate the UK job market and find their next opportunity. The ‘Got Itchy Feet?’ campaign features three different scenarios where workers’ inner monologues – personified by their own feet – play out their career dilemmas. At the heart of the campaign is LinkedIn’s job collections, which is a new feature that curates a collection of job opportunities tailored to the job seeker’s skills, experience, and preferences. As part of the campaign’s influencer strategy, LinkedIn have partnered with five influential Top Voices on the platform: Elfried Samba, Charlotte Mair, Oliver Yonchev, Ndubuisi Uchea, and Molly Johnson-Jones. These Top Voices will share personal stories of moments in their career when they experienced itchy feet themselves. The campaign is live across LinkedIn, Meta, and YouTube. VCCP’s content creation studio, Girl&Bear, managed the production of the campaign, with activity supported by social media agency SocialChain.
For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa. Through a donation of 158 refurbished devices – including HP laptops and desktop machines, along with 83 Macbook Pro & Air models – 3,510 students will now have access to vital IT skills. The donation has also helped McCann to offset 55 tonnes of CO2 emissions. This latest contribution builds on last year’s donation of 212 IT devices, which provided 3,816 students with access to technology and learning opportunities.
Independent media agency The Kite Factory, in partnership with Source Nine Insights, has launched a research report revealing insights into Generation Alpha. The ‘Gen Alpha Playbook’ explores the generation’s perception of value, focusing on six emotional needs: Autonomy, Connection, Security, Meaning & Purpose, Play, and Peace. The study found that 47% of UK parents now admit to “always buying the brands my children prefer” – an 8% increase in five years. Simultaneously, the time parents spend in the company of their children has dropped significantly over the past five years. It was also found that 27% of Gen Alpha actively avoid shops they feel are unethical, and 24% prefer to use brands that have a clear social conscience. Over two-thirds of Gen Alpha “like the idea of TV content or clips being available on social media.”
Elvis, a creative agency, has announced the launch of Hypersocial, an in-house social media and content creation offering. The new arm will provide services including agile content creation, cultural and audience insight generation, channel and brand strategy, influencer and talent strategy, community management, and responsible AI production capabilities. It will be led by Business Director Harriet Philpott.
Behavioural planning media agency Total Media Group has rebranded to Mediaplus UK, aligning the agency fully with Mediaplus Group, which acquired Total Media in 2024. This also marks its integration into the larger Serviceplan Group. This rebrand follows years of successful collaboration under the joint venture Total Mediaplus and comes a year into the new partnership between the two.
