Wieden+Kennedy London and Ford in Europe have launched How to Capri, a pan-European social video series led by a 70’s inspired detective showing drivers how to use their New All-Electric Capri – just like the classic Capri. Created alongside Wieden+Kennedy London’s social-first creative studio, Bodega, the series will also see the first ever UK brand partnership with GIPHY, with the films recut into bespoke GIFs available to users on every social platform, amplifying the reach of the content. The four films will roll out across Europe on Meta, TikTok, YouTube and more over the next three months.
Two major agency heavyweights have launched M3.agency in Wales to support the firm’s national and international growth. Jim Carpenter, the former co-ceo of Orchard, and corporate comms specialist Kate Jones will drive the full-service agency’s Welsh expansion, immediately opening offices on Cathedral Road in Cardiff. The duo will bring 50 years’ combined experience to M3.agency, which operates four existing offices and a 50-strong team of creatives, digital experts, strategists and video production. Together, the vision for the Welsh operation is to contribute to the group’s annual £50m billings, while building on an exciting client portfolio that includes MG Motor Group, Geely and Visit Jersey.
Coca-Cola has launched The Bosses, a nationwide campaign celebrating the local corner shop. The campaign brings those behind the counter into the spotlight, harnessing the real voices of six local Bosses to reveal the impact that local independent retailers have on their communities. With a legacy spanning 125 years in Great Britain, The Coca-Cola Company is committed to supporting the local ‘bosses’ at the heart of our communities – with each boss from the series nominating a local cause to receive a five-figure donation. The campaign was developed by MHP Group (MHP, Mischief & La Plage), Serena Brown and Earthling Films in partnership with Coca-Cola Great Britain.
O2 has launched its latest campaign instalment under the ‘Essential For Living’ brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network. At the heart of the campaign is a cinematic film created by VCCP and production company Academy Films and director Frédéric Planchon brought the idea to life, in collaboration with VCCP’s global content creation studio Girl&Bear. The 40” spot sees a daughter call her father to share some heartwarming news: she got her dream job as a teacher. In other news, O2 has also rolled-out a nationwide out-of-home campaign, including rural and unexpected locations with strong O2 network coverage. Production on the integrated campaign was managed by VCCP’s content creation studio Girl&Bear and digital experience agency Bernadette, with media planning and buying led by MG OMD. The campaign will run across a wide range of channels, including TV, video on demand, out-of-home, social media, radio and PR.
People’s Postcode Lottery has launched a major multi-channel advertising campaign to celebrate the launch of Win Win with People’s Postcode Lottery – a brand-new interactive primetime quiz show created with ITV’s Be Studio and Hello Dolly. Fronted by Mel and Sue, each one-hour episode of Win Win is built around a real-time, play-along-at-home mechanic designed to transform passive viewing into active participation. While watching 40 studio contestants compete by answering questions based on the views and behaviours of the British public, viewers are also encouraged to play along at home. People can sign up to join in from August the 22nd via itv.com/winwin where full Terms and Conditions will be available.
all things, part of the Not Normal Group, has been appointed by Wella UK&I to lead its first ever Clairol UK-led Social 360° campaign, delivering a standout integrated brand moment for Clairol’s Nice’n Easy that is now live across channels. Led by all things, and powered by Not Normal Group’s creative agency RCP, the team worked in collaboration with influencer agency Campfire and Digitas to deliver concept to execution in just under eight weeks. Over 40 platform-native assets were developed, from DOOH and social carousels to creator content featuring Emma Willis, who joins Stacey Dooley as a brand ambassador.
Cadbury has unveiled a major new integrated brand campaign for its dark chocolate brand, Bournville – the first in nearly 50 years. The campaign marks the iconic product’s return to advertising and introduces a new brand platform: ‘Made to be enjoyed, not endured’ by global creative agency of record VCCP. Production company Outsider and award-winning comedy director Harold Einstein brought the idea to life, in collaboration with VCCP‘s global content creation studio Girl&Bear. The integrated campaign will also roll out across out-of-home, radio, YouTube, video-on-demand and social.
“IRN-BRU…Made in Scotland from Girders.” In its first work for the soft drink brand, Lucky Generals has revived the classic strap-line for a new generation. As the brand drives its most significant investment outside of Scotland to date, with media planning by the7stars and earned media and cultural partnerships by John Doe, the campaign also launches a new long-term platform for IRN-BRU.
DFS, the UK’s leading sofa retailer, has appointed Jungle Creations as its social and digital agency, following a highly successful partnership in 2024. Jungle, a publisher-powered agency delivering social, influencer, production, and creative, has worked closely with DFS to transform its digital and social content strategy. This included using DFS’ already established, and successful, ‘What’s Your Thing?’ active brand platform and creating social-first content to engage audiences in meaningful ways across Facebook, Instagram, TikTok, Pinterest and YouTube.
Shepherds Friendly, the UK financial mutual that’s been supporting its members for almost two centuries, has launched the second stage of its first major brand campaign, with a national billboard rollout, radio advertising across major stations and the expansion of its TV ad to new regions. Shepherds Friendly’s first radio ad went live on Monday on LBC, Heart 70s, Heart 80s, Heart Digital and Smooth Digital, as well as streaming via digital music platforms. Billboards are this week being erected in key cities including Greater Manchester, Leeds, Liverpool, Birmingham, Sheffield and Cardiff. Shepherds Friendly worked with fellow Manchester firm TrunkBBI on the second phase of the campaign and also enlisted the services of Chesterfield company CNS Media for the radio advert.
