WPP Media has been appointed by Reckitt to manage its media planning and buying across 21 European markets. WPP Media will develop strategy and activate across Reckitt’s portfolio of trusted health and hygiene Powerbrands – used by millions of people every day for their quality and superior science – including Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol (known as Sagrotan in Germany and Austria), Finish and Vanish. WPP will support Reckitt’s growth strategy, powered by the WPP Open marketing platform, which enables collaboration across a diverse range of data sources beyond just traditional IDs, data from ‘walled garden’ platforms, and retail media networks, without ever needing to move or share the data.
Independent media planning and buying agency AMS Media has been appointed by Wilkin & Sons Ltd to plan and execute an upcoming campaign promoting their iconic brand, Tiptree Jam. The campaign will focus on increasing brand awareness, through a targeted London-based outdoor media campaign. Outdoor sites were strategically selected at high-traffic locations across London, positioned within proximity to key Waitrose stores. A data-driven selection framework was applied, combining audience mobility insights with store-level sales data. Each site was indexed to measure its efficiency in reaching high-value consumer segments and its correlation with retail performance, ensuring optimal alignment between media exposure and commercial impact.
Verve, the experiential marketing agency and certified B Corp, has announced the opening of its new office in Singapore, marking a significant milestone in the agency’s global expansion. The Singapore opening extends Verve’s presence into Asia, joining its existing network of thriving offices in Dublin, London, and Amsterdam. It will be led by Michael Pring, Country Head, Singapore and Global Client & Development Director, with support from Verve’s global leadership team, including Founder Ronan Traynor, COO Barry Muldowney, and Group Creative Director Mike Kettles.
Independent creative agency Joint has unveiled a new brand campaign for wealth management company Quilter designed to tackle the UK’s weak investment culture. Marking the first major work from Quilter for several years, the creative strategy is to drive behaviour change and encourage people to actively plan their savings and investments for later in their lives. The campaign positions Quilter as a brand that helps people ensure their personal finances are fit for their future. The OOH will go live from 3rd November, supported by DOOH, social, radio and digital audio, the campaign spans LinkedIn, Meta, press and nationwide outdoor sites, including rail and roadside. This campaign is also timed to support the autumn international rugby calendar across the six nations of England, Ireland, Scotland, Wales and Italy, now known as the Quilter Nations Series.
O2 has launched its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers with experiences they love. Sitting at the heart of the campaign is a 40” film, ‘Feel it All’ directed by Louis McCourt through production company Love Song and supported by VCCP’s content studio Girl&Bear.
Whiteoaks International, the performance-driven B2B tech PR agency, has announced the launch of Whiteoaks Studio, a dedicated video production arm that will provide full-service corporate video for B2B organisations. Whiteoaks Studio offers end-to-end production, including concept development, scripting, filming, editing and motion graphics, with a focus on aligning every asset to clear business objectives and measurable outcomes. Based at Whiteoaks’ Hook headquarters, the studio will support on-site projects and on-location filming across the UK. Led by Whiteoaks’ Creative Director Mark Wilson, Whiteoaks Studio, marks a turning point for the PR agency, reinforcing its commitment to delivering the full spectrum of PR and marketing support for businesses of all sizes.
The Lighthouse, part of Whalar Group, today announced the grand opening The Lighthouse Brooklyn, its flagship East Coast Creator campus in the heart of Greenpoint, designed to empower the next generation of storytellers and creative talent. Located at 58 Kent Street in the historic 1872 Pencil Factory, The Lighthouse Brooklyn reimagines one of New York’s most storied creative neighborhoods as a cultural home for Creators, artists, and creative professionals to Learn, Make, and Belong. The campus features state-of-the-art production studios, collaboration and event spaces, The Lighthouse Theater, and a 6,000-square-foot waterfront rooftop terrace overlooking the East River.
Luton Airport Express (LEX), the high-speed rail link connecting London St Pancras to London Luton Airport, has appointed Atomic London to create a new through-the-line campaign promoting its newly refurbished train fleet and seamless train-to-plane service. The appointment follows a three-way roster pitch. Atomic has been tasked with developing a longstanding creative platform and ownable idea which continues to build upon LEX’s previous work, engaging new audiences to drive transport behaviour change while communicating all the benefits of its upgraded fleet of trains – from speed and ease, to comfort and sustainability. The campaign will launch in 2026 and run across TV, radio, social and digital channels, supported by a toolkit for LEX’s internal teams.
Severn Trent has appointed M+C Saatchi Group UK as its lead creative agency, kicking off the partnership with the launch of It’s in our nature – set to drive reappraisal of the brand and inspire more positive behaviours around water use. The campaign development was supported by consultant Owen Johns at Ocean & Sky, marking the start of a strategic creative partnership designed to help Severn Trent further strengthen its regional connection and promote its unique approach to doing things differently. At the centre of the campaign are two new duck characters, Sally and Martin. Directed by Jim Archer through Mindseye, four TV spots follow the duck characters as they observe how Severn Trent supports the region – from managing reservoirs and providing bill assistance to empowering customers to check their own water quality. The films will roll out over the next year, supported by cutdowns across social, BVOD, radio and OOH. Media planning and buying is by Republic of Media.
cosnova, the global cosmetics company behind the popular brands essence and CATRICE, has appointed Jellyfish as its new media partner. Following a competitive pitch, Jellyfish was chosen for its proven expertise in digital marketing, as well as its strong data-driven culture and proprietary tools, including Pencil and Switchboard. Moving forward, Jellyfish will manage cosnova’s paid media activity with a strong focus on social media, tailoring its strategies to meet the unique needs of each market. They will also help shape the overarching paid media strategy, applying a clear challenger-brand mindset. The partnership spans 14 key markets, including Germany, the UK, Spain, the United Arab Emirates, and Chile.
Independent agency network Not Normal Group has announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design Director at The Guardian. For Real launches with fully integrated studios in London and Buenos Aires, a unique structure designed to unite world-class creative talent from both continents and provide seamless, real-time service to clients across the globe. For Real will operate as a global boutique, combining the strategic backing and resources of the Not Normal Group with a craft-led, idea-first approach to design. Under Longden’s leadership, the agency will specialise in brand strategy, visual identity, digital design, and campaign art direction, working with clients from strategy through to final execution. Longden, a creative director and strategist with over 15 years of experience, brings a philosophy rooted in the belief that design is a way of thinking, aimed at producing work that is both strategically sound and emotionally resonant.
Following their recent engagement, wedding bells are ringing for Kevin the Carrot and his bride-to-be, Katie, but as Aldi‘s latest Christmas advert reveals, their journey to the altar is anything but straightforward. Developed by McCann Manchester, with media planning and buying managed by Starcom, this new installment unwraps a festive spectacle of hysterical stag and hen do celebrations, packed with pure, unadulterated Christmas cheer and a dash of cheeky chaos! The newest advert immerses viewers in the world of pre-wedding parties. In a nail-biting start, Kevin is found in an unimaginable predicament, strapped to the North Pole in nothing but a mankini, a stark contrast to his unsuspecting fiancée, Katie, who is miles away, enjoying a serene spa weekend.
Award-winning creative marketing agency, THG Studios, announced the launch of SMASH by THG Studios, a fully immersive padel court that provides real-time creative advertising opportunities, built-in technology to measure player performance, and a visual backdrop for creators and influencers. Housed within THG Studios, one of Europe’s largest creative content centres, the facility has been developed with Google Cloud as a key technology partner and sponsor. The SMASH by THG Studios court represents a paradigm shift in brand marketing, offering a dynamic and culturally relevant backdrop for companies across sectors to engage with their audiences through the UK’s fastest growing sport. The launch is supported by a world-class line-up of technology partners and key sponsors, led by Google Cloud, which will power the court with its cutting-edge analytics technology. In a world-first for the sport, this in-game technology, famously used for analysing penalties in football, will be adapted for padel to capture in-depth player and game metrics, offering players and brands data-driven content opportunities. Additional court partners include iconic sports brand Slazenger, the official kit and equipment sponsor of SMASH by THG Studios.
This Christmas, Matalan takes centre stage with “It’s Showtime,” a new multi-channel campaign celebrating the joy, pride, and excitement customers feel when preparing for the festive season. After all, Christmas isn’t just any show – it’s the show and Matalan is here to help its customers make it a masterpiece. Developed in collaboration with McCann Manchester, the campaign continues to deliver on Matalan’s everyday style, quality and value showcasing collections across homeware, womenswear, menswear, and kidswear, positioning the retailer as the go-to destination for creating a show-stopping Christmas. At the heart of the campaign is a TVC that brings this idea to life, focusing on Matalan’s homeware collection for the first time. The advert follows a lead character – the ‘director’ of her own Christmas show – as she adds the finishing touches to her home with cinematic flair. Everyday actions, from dressing a child’s bedroom to setting a dazzling dining table, are elevated into a high-energy performance, capturing the excitement of those final moments before guests arrive.
Sainsbury’s once again captures the magic of a BFG inspired Christmas with the debut of its new festive advert. This year’s advert was created by Sainsbury’s advertising agency New Commercial Arts, with production led by Rogue Films and visual effects through studio Electric Theatre Collective. The 60” ad premieres on TV for the first time on Sunday 2nd November 2025 at 20:10pm. The 90” advert will be shown across Sainsbury’s social channels and website as well as during cinema screenings1 of Wicked from 21st November – 24th December. The 90” advert will also be supported by a series of 60”, 40” and 20” films across TV, social and online.
