BBC Studios has appointed Devina Seth as Brand Partnerships Director within their Global Digital Brands team.
Her appointment is the latest within the growing division as they continue to expand their digital advertising offering with a particular focus on social video advertising and social-first branded entertainment to clients and advertisers.
Devina’s previous roles include stints at Vice, Dazed, and Refinery29 and Devina will be responsible for building out the digital value proposition, commercial product and core capabilities to take the portfolio of IP out to clients to deliver content led brand partnerships.
Seth will be reporting into Nat Poulter, former co-CEO of global social publisher Jungle Creations, who was appointed vice president of Digital – Commercial in late 2023.
The team, headed up by SVP of Digital Jasmine Dawson, is responsible for building a cross-platform digital consumer proposition across a portfolio of new and expanding brands – including Top Gear, Doctor Who and BBC Earth as well as kids’ properties such as Bluey and Hey Duggee – with the aim of strengthening BBC Studios’ position as a partner for impactful and integrated global campaigns.
BBC Studios’ portfolio of brands continues to grow across social platforms audiences. Top performing brands include Doctor Who, BBC Earth and Bluey which is the fastest growing preschool brand on TikTok ever – generating over 10 billion video views last year.
Devina Seth said : “I am thrilled to be joining BBC Studios and working across iconic IPs that make up the Global Digital Brands portfolio. Through strategic brand partnerships, I want to develop more opportunity along with our teams to celebrate our legacy and ultimately create more value for our audiences and fan communities. They have always championed our content and the idea is to approach our strategies through an ‘audience first’ lens. Their long-standing relationship with these brands is going to be our stand out proposition in this advertising landscape.”
Nat Poulter said: “I’m over the moon to have Devina join us on this journey as we commercialise some of the world’s best known TV brands and digital IP. Devina has been a big player in defining ad funded content as a category in its own right and has a decade of experience in bringing some the best ideas to life across social, and digital more broadly. I’m so excited to now, as part of BBC Studios, be able to bring these opportunities to our advertising partners.”
