Interviews, insight & analysis on digital media & marketing

GroupM awarded IAB UK’s Gold Standard Certification 2.1

GroupM UK has been awarded with the Gold Standard Certification 2.1 from the Internet Advertising Bureau (IAB), becoming on of the first to be awarded the updated certification.

The Gold Standard brings several industry initiatives together to create a better and more-secure digital advertising ecosystem by dealing with issues around ad fraud, brand safety and user experience in addition to GDPR. compliance.

The latest version of the standard includes additional criteria to reinforce end-to-end transparency within the digital advertising supply chain.

GroupM was one of the first holding groups to attain both the 1.0 Gold Standard Certification in January 2018 and the 2.0 Gold Standard Certification in September 2020.

Alex Thomas, Senior Brand Safety & Quality Manager, GroupM U.K. & EMEA, said: “By enhancing accountability within the programmatic supply chain, the new criteria of IAB’s Gold Standard will benefit the digital advertising ecosystem in its entirety. Strengthening transparency within the supply chain is unquestionably a priority for our industry.

I am proud that GroupM has shown full commitment and support across the additional standards, such as Buyers.Json and DemandChain Object, and are working towards driving a more transparent ecosystem and building trust in the advertising industry”.

News

More posts from ->

Related articles

Technology

Realising the utopian vision for smart cities

With smart cities promising to deliver the modern utopian dream, architects need to address the tangible challenges of the technology involved. There are a number of key areas that need exploring as architects, city planners, and government officials plan the next phases of smart city evolution.

Retail

The NDA Roundtable: Metro Bank, The FT, Betsson Group, CvE, THG & Ribble Cycles on aligning marketing and tech

Chaired by NDA’s editor Justin Pearse, the roundtable featured Matthew Lawson, Chief Digital Officer at Ribble Cycles; Peter Barr Watson, Chief Technical Officer and Director of Digital at The Spectator; Rob Webster, VP of Strategy at CvE;  Ulrich Gilot, Head of Media for Global Marketing at Betsson Group; Jim Meadows, Director of Influencer, Media and Partnerships at THG; Katrina Broster, Marketing Performance and Technology Director at the Financial Times; and Cat Daniel, Growth Marketing Director at Monzo Bank.