Publishing house Immediate has launched IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments.
Led by Director of Experiential, Rob Hunt, IX offers a full-service ecosystem, leveraging Immediate’s live consumer events and creative partnership expertise. The launch team also includes Kat Tek, Head of Experiential, with strategic backing from Paul Byrom, Managing Director of Immediate Live, and Sophie Walker, Immediate Live’s Director of Operations.
With a 20 million reach, Immediate publishes well-known brands in food, gardening and entertainment and is home to events including the Good Food Show, BBC Gardeners’ World Live and Move It, through its consumer events division Immediate Live.
Hunt commented: “Experiential works best when it’s credible, relevant and well-crafted. After years of delivering some of the UK’s best-loved events and consumer campaigns, launching IX is the next natural next step.
“We’re bringing together deep expertise to help brands move beyond pure reach and show up in new and creative spaces. Our goal is to create unmissable moments – putting products directly into consumers’ hands and using our ‘one team’ model to handle everything from ideation to amplification. We’re here to turn brand vision into tangible, real-world experiences.”
The agency will call on proprietary data and consumer insights to identify specific audience segments and create bespoke activations. Brands will also be able to access Immediate’s 9m monthly social audience to provide pre and post-event engagement, as well as leverage Immediate’s partnerships with alternative media outlets and formats.
