Interviews, insight & analysis on digital media & marketing

It’s Always Media Thursday podcast with special guest Index Exchange MD UK & IE Sara Vincent

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for a festive take on their discussion of the ins and outs of a week in digital media and marketing, joined by special guest Ad Tech Personality of the Year, Index Exchange MD UK & IE, Sara Vincent.

This week’s conversation ranges from the festive party season hitting the digital industry, the increased focus on sustainability in digital advertising, the explosion of CTV advertising, and the importance of independent publishers.

And how the strength of both Mediatel and Madfest’s events demonstrate huge confidence in the health of the industry.

Talking of flagpole industry events, our special guest this week is the winner of Exchange’s The Wires awards Ad Tech Personality of the Year 2022, Index Exchange MD UK & IE Sara Vincent.

In an illuminating chat, Sara discusses how 2023 will be “a year of more with less, making sure there is value across every part of the chain,” her views on CTV growth, and the power of publishers.

And she takes part in the now legendary IAMT spot, What’s On the Desk.

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Brave Bison acquires social media agency Social Chain

Brave Bison, a media, marketing, and technology company built for the new era, today announces its fourth acquisition: of Social Chain, a market-leading social media and influencer marketing agency founded by Dragons’ Den entrepreneur Steven Bartlett, for over $20m