Interviews, insight & analysis on digital media & marketing

My Digital Hero: Rhys Westwell, Head of Social, Performics @ Zenith

Rhys has been at Zenith for over three years after he moved over from Performics. We asked Rhys to name his digital hero

Who is your digital hero?

Thiago Correa – Managing Partner, Performics @ Zenith

What have they done to win hero status in your eyes?

Thiago has enjoyed a meteoric rise in the industry, and this is purely down to merit. Thiago’s strategic and operational achievements, firstly in social and then in all performance channels within Zenith has resulted in a significant change in perception and importance of performance media within our agency. Performance/digital channels are now seen a central aspect of our offering at Zenith, and our market-leading approach to these channels has resulted in a plethora of new business wins.

How has their heroism helped drive digital?

Thiago’s aptitude and interest in marketing science has taken Zenith digital/performance offering to new heights. Whether it be a focus on proving effectiveness, incrementality or cross-channel attribution – Thiago, can easily explain complex systems to clients and provide simplistic, effective answers to answer key client challenges. This is a rare and welcome quality to have in the complex, confused and ever-changing digital landscape.

What are the biggest challenges in digital we need another hero to solve?

Adapting to a cookieless future – recent policy shifts by web include the deprecation of 3rd party cookies in the name of consumer privacy. The introduction of cookieless will result in a significant step-change in the industry, and much of what we have done in digital will no longer be viable. We must adapt and navigate this new world to ensure our advertising campaigns are still as impactful, effective and accountable as before.

What is your most heroic personal achievement so far in digital?

I’m going into my third year as Head of Social for Performics @ Zenith. During my tenure we’ve won various new clients, organic revenue has grown and the team has grown exponentially. Our work is market leading and recognised by the wider industry. A testament to this is the eight award wins our paid social work received between 2019-2020.