Interviews, insight & analysis on digital media & marketing

My Digital Hero: Rhys Westwell, Head of Social, Performics @ Zenith

Rhys has been at Zenith for over three years after he moved over from Performics. We asked Rhys to name his digital hero

Who is your digital hero?

Thiago Correa – Managing Partner, Performics @ Zenith

What have they done to win hero status in your eyes?

Thiago has enjoyed a meteoric rise in the industry, and this is purely down to merit. Thiago’s strategic and operational achievements, firstly in social and then in all performance channels within Zenith has resulted in a significant change in perception and importance of performance media within our agency. Performance/digital channels are now seen a central aspect of our offering at Zenith, and our market-leading approach to these channels has resulted in a plethora of new business wins.

How has their heroism helped drive digital?

Thiago’s aptitude and interest in marketing science has taken Zenith digital/performance offering to new heights. Whether it be a focus on proving effectiveness, incrementality or cross-channel attribution – Thiago, can easily explain complex systems to clients and provide simplistic, effective answers to answer key client challenges. This is a rare and welcome quality to have in the complex, confused and ever-changing digital landscape.

What are the biggest challenges in digital we need another hero to solve?

Adapting to a cookieless future – recent policy shifts by web include the deprecation of 3rd party cookies in the name of consumer privacy. The introduction of cookieless will result in a significant step-change in the industry, and much of what we have done in digital will no longer be viable. We must adapt and navigate this new world to ensure our advertising campaigns are still as impactful, effective and accountable as before.

What is your most heroic personal achievement so far in digital?

I’m going into my third year as Head of Social for Performics @ Zenith. During my tenure we’ve won various new clients, organic revenue has grown and the team has grown exponentially. Our work is market leading and recognised by the wider industry. A testament to this is the eight award wins our paid social work received between 2019-2020.

My Digital Hero

More posts from ->

Programmatic

My Digital Hero: Marco Ricci, Global CEO at Takumi

Marco’s background in adtech pans over 20 years He has led technology teams at WPP GroupM and Microsoft, before moving to Google to lead Sales Teams both in New York and London. As CCO of Condé Nast he transformed the business into a digital-first company, delivering profitable growth for the first time in 12 years. He joins as Takumi’s Global CEO at a pivotal time for the Influencer Marketing sector.

Read More ->
Agencies

My Digital Hero: Dan Douglas, Founder, The Cloud and Compass

Dan Douglas runs the startup accelerator, The Cloud and Compass, working with founders to help them scale up. He is the founder of StoreBoost, the retail media to OOH DSP and previously founded Liveposter, which sold to Denstsu and digital agency de-construct to Aegis. We asked who his digital hero is.

Read More ->

Related articles

Agencies

Sean Betts: The Marketing Singularity Is Nearer Than You Think

I can still remember my excitement back in 2005 when Ray Kurzweil published his book The Singularity Is Near. I spent weeks pouring through it, having my mind blown by each of the seven chapters in the 652 pages of the original hardback edition. To this day, I don’t think there’s been another book I’ve read that has quite left the same imprint on me in my professional career. Maybe The Cluetrain Manifesto (2009) and Valve’s Handbook for New Employees (2012) run it close, but let’s not go down those rabbit holes!

Agencies

MullenLowe partners with Co-op to launch Christmas Brand Campaign

Integrated communications agency MullenLowe UK, has partnered with Co-op to launch its Christmas Brand Campaign, which aims to showcase the power of giving back during the festive season, in an effort to support local community causes this Christmas…