B2B marketing specialist alan. has announced the launch of Integrated Intelligence – a new research division aiming to fundamentally change how B2B marketers understand their industries. Led by Research and Intelligence Managers, Josh Cohen and Emilie Pirson, Integrated Intelligence will focus on providing B2B clients with market analysis, profiling & targeting, and brand measurement. It will give B2B clients the same access to the sorts of brand, audience and market insight that B2C clients take for granted. Integrated Intelligence will enable alan. to challenge outdated models of thought commonly used in B2B marketing, and utilise the three following methods to provide the knowledge and advice to their clients to make more incisive business decisions; market analysis, profiling & targeting and brand management.
O2 is launching a new integrated campaign, together with agency of record VCCP London and Havas Media UK (part of Havas Media Group UK) to celebrate its exclusive partnership with Nothing, a London-based company removing the barriers between people and technology to create a seamless digital future. Cementing its reputation as the UK’s most innovative telecommunications brand, O2’s latest collaboration is a celebration of how tech can be more than simply functional, but that it can be art. To promote this tech-forward partnership, O2 has collaborated with creative designer and coder Anderion De Castro, who has created four exclusive art pieces which hero beautiful coded designs which if cracked will reveal a mystery message. Bringing the powerful partnership to life, the bespoke coded artwork has been created incorporating the O2 logo within the design. The new campaign, celebrates O2 as the only UK network to give tech-curious Brits exclusive access to the new Phone, allowing them to tap into the raw beauty of innovative and forward-thinking technology. The integrated campaign from O2 is live from today for two weeks, and O2 worked with UK agency of record, VCCP London, content studio Girl&Bear, and VCCP’s newly launched Product and Service innovation company, Bernadette, to mastermind the new campaign. Media has been planned and executed by Havas Media Group.
Get A Drip, a provider of Intravenous (IV) Nutrition Therapy, has appointed PR agency The PHA Group with a press office brief spanning product placement, journalist engagement, company news, business profiling and thought leadership, as it continues to grow exponentially. Founder and CEO Richard Chambers was diagnosed with type 1 diabetes on his 18th birthday and three years later found himself rushed into intensive care after suffering with complications. Off the back of the experience, overwhelmed by the benefits of IV treatment as a major factor in his recovery, he set-up the business in October of 2017. Since then, more than 35 medical professionals have administered over 40,000 Vitamin Drips and Intramuscular (IM) Booster Shots, and seven clinics have opened in Boxpark Shoreditch, Westfield Shepherd’s Bush, Westfield Stratford City, Canary Wharf, Junction 6 Dublin, Brown Thomas Dundrum and Rotterdam. These ground-breaking clinics are complimented by five mobile clinics servicing anywhere within the M25 (Notting Hill, Islington & Battersea), the North East (Newcastle) and the South East of England (Leatherhead, Thurrock).
Brand communication consultancy Harbour has announced the addition of CRM agency Flourish to Harbour Collective, its collective of 12 specialist independent agencies and 500+ experts. Flourish will now become the collective’s dedicated CRM specialist agency. Headquartered in Bristol and with teams in London and Dubai, Flourish was founded in 2004. With a heritage in direct marketing, the CRM specialist agency has helped brands like Samsung, Twitch, Coca-Cola, Nissan and Crisis to revolutionise their approach to customer communications. Harbour Collective’s group of independent agencies work together on multiple shared clients to combine skillsets across data and insight, media, content creation, engagement, experience, and delivery.
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands together to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX offering will combine the power of data with compelling creative and digital technology to helps brands connect better with their customers and deliver better commercial outcomes. With capabilities covering strategy and consultancy, digital product and platforms, creative concepts and content, data and AI, and marketing activation, DCX will configure the right skills and solutions to best support our clients on their digital transformation and marketing journeys.
Clairol, the expert at-home hair colour brand, has announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour. Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found their ‘perfect match’ in the First Dates environment. The campaign aims to show the expertise Clairol has at providing at-home solutions for all women, no matter their hair type or level of commitment. It aims to drive confidence and empower women of all ages to allow their hair aspirations to come to life in full colour. Developed in partnership with Zenith and Publicis Media Content, the campaign will run across live and on-demand TV (All 4), featuring a 30-second ad produced by First Dates creators, Twenty Twenty Productions. The ad will appear in premium first break spots during First Dates Hotel until 11th October. The campaign will be supported by in store marketing and social activity with activations running until 21st November. Find Your Perfect Match continues throughout the holiday season and in the lead up to Valentine’s Day 2023.
