Global digital agency Dept has announced the launch of its dedicated Metaverse Practice to help brands redefine the way they interact with consumers. The Metaverse Practice includes around 100 crypto and blockchain developers, games builders, 3D artists and creators, virtual and augmented reality experts and software engineers who have spent the last year pioneering innovative Web3 and metaverse experiences for clients. Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks. Dept has also announced that it will launch the world’s first 24 hours in the metaverse event in June 2022, connecting all corners of the globe in the biggest Meta Festival to date. The event will bring together future-focused innovators, tech, brands, and people to a virtual event location called Metapolis, with hundreds of talks, music, workshops and more.
Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging customers to choose to take the train to the airport over other modes of transportation. Created by TMW UNLIMITED, the campaign will run across digital display, Digital OOH (BT Street Hub spots across London) and press (local press and The Metro). It features bright and engaging imagery and snappy slogans to entice people to escape the ‘doom and gloom’ of UK winter and recent storms in favour of destinations abroad. Slogans include “Go from Bedford to Bologna”, “Go from Loughborough Junction to Los Angeles,” and “Go from platform 5 to 35,000 feet.” TMW UNLIMITED were responsible for the campaign ideation, 3D design & artwork, with OMD managing the media planning and buying. The campaign went live on the 21st of February 2022 and runs to the 3rd of April 2022 in multiple locations across the Thameslink network.
Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world. Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson. Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets.
Jargon PR, a small international PR agency, has announced its appointment by Powerlite Fitzgerald, an independent lighting company based in the UK. The partnership will see Jargon PR drive awareness and interest of Powerlite Fitzgerald through the delivery of a consistent pipeline of content. Jargon PR will work with Powerlite Fitzgerald to significantly raise the company profile, targeting the key education, leisure, healthcare and local authorities and housing media to drive positive coverage for the brand. The campaign will position Powerlite Fitzgerald as a leading independent provider of lighting solutions, and Jargon PR will create a range of content to drive credibility for the brand.
Illva Saronno, a global wine and spirits business, has appointed the7stars to handle its UK media planning and buying account. After the launch of the new subsidiary Disaronno International UK, Illva Saronno has seen exciting growth and continues to reinforce its investment in the UK market. the7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand portfolio including iconic Italian brand Disaronno, popular coffee liqueur Tia Maria, and Irish Whiskey, The Busker.