Interviews, insight & analysis on digital media & marketing

NDA Agency News: Komodo, Dept, Journey Further and more

Global influencer marketing agency, Komodo, has announced the launch of its sister agency which will work to create bespoke brands and products for influencers and celebrities wanting to start their own business venture. The new agency, Runway, will work directly with select influencers to launch and elevate unique brands from the ground up, handling the entire end-to-end process on their behalf. Once partnered, the team will use their industry-leading expertise to bring business ideas to life, making for a seamless and stress-free experience for the influencers involved.

Aberfield Communications has been appointed by Yorkshire brewer, T&R Theakston, as its strategic PR and communications consultancy. The Leeds-based PR, social media and brand communications agency will act as the Masham-based brewery’s lead agency, delivering an integrated PR and marketing campaign centred around the emotional significance of the pint, especially as we come out of lockdown.

London Marathon Events (LME), the organiser of thirteen mass participation events each year, has launched a fresh look for the London Marathon and its newly developed website. LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites. The first phase of the project involved its flagship event, the London Marathon. The event’s refreshed branding has now been rolled out across the new London Marathon website built on Sitecore Experience Platform. Dept designed custom patterns inspired by the marathon; a unique set of geometric designs to represent the ground the athletes run on, the landmarks they see en-route, and the thousands of steps they take to the finish line. Lines are placed at a precise 26.2-degree angle, exactly matching the mileage of the marathon.

Fashion retailer, White Stuff, has appointed Journey Further to handle its performance marketing activity. Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch, and will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels.

The LEGO Group has teamed up with three globally renowned creators from the fields of art, architecture and film as part of its ongoing Rebuild the World campaign. The three new Rebuild the World films were produced by We Are Social Studios, the production arm of socially-led creative agency We Are Social in close collaboration with the LEGO agency. Each film explores the importance of creative play and debuts new work from the creators, inspired by the creativity of the children. The films feature US perspective artist Alexa Meade, actor Billy Porter and architect Sir David Adjaye. They follow the creators’ process as they explore the unlimited creativity that can be unlocked through LEGO® play.

Tesco has announced the trial launch of its Finest range premium restaurant meal boxes with packaging designed by branding agency Coley Porter Bell. The collection box comes in three options retailing at £20 for the chicken or confit duck boxes and £25 for the ox cheek alternative. All boxes include ingredients for a main course meal for two, alongside a snack and an instruction card to ensure a restaurant-quality experience at home. The trial is aimed at those looking to add extra excitement to mealtimes after a year in lockdown, as well as those celebrating special occasions at home. The new products come in a sturdy box with premium pack design and the tagline: ‘Until your next meal out, enjoy the best meal in’. Coley Porter Bell worked with Tesco to develop the new design for Tesco Finest “Restaurant Collection” range, taking cues from the premium restaurant industry.