Interviews, insight & analysis on digital media & marketing

NDA Agency News: ROAST, Daughter, NOW and more

Luxury handmade rug retailer, The Rug Company, have named Digital Performance agency ROAST as their chosen Paid Media partner. The announcement follows an extensive and competitive pitch process. The retailer, known for high-end products designed by both world-renowned fashion designers and their in-house design studio, are seeking to significantly expand their digital market share,  building on sales growth in their Showrooms and an increase in omnichannel customers. ROAST will operate as a media extension to The Rug Company’s digital strategy teams to execute PPC and Paid Social activity across both B2B and B2C products in the UK and US  primarily. 

Greenpeace has staged a billboard takeover in Manchester ahead of the Chancellor, Rishi Sunak’s, speech at the Conservative Party Conference. Created by Daughter, the campaign calls for Rishi Sunak to unlock green investment in his Spending Review and Budget later this month. The Backwards Move’ campaign aims to highlight to Conservative MPs and party members at the conference that decisions by the Treasury to block, scrap, water down and delay spending on green policies are detrimental to tackling the climate crisis, as well as job creation and the economy. The slick creative, which stretches across print ads, out of home, social GIFs and flyers boldly gets the message across that Blocking Green Spending Is a Backwards Move and depicts Sunak in a twisted backwards position. The flyers also contain punchy copy which delve into more detail and feature QR codes that allow readers to understand more on the issue

Market-leading cashback site TopCashback is unveiling its biggest campaign to date, as it seeks to sign up new members. The push is the first to be developed in partnership with NOW, which it appointed as its lead creative agency without a pitch in May 2021. With the core objectives of further growing the appeal of cashback as a way of saving money, and generating new, active members, NOW has partnered with TopCashback to develop Hmmmingbird”. The TV spot features a cute hummingbird character from the TopCashback logo. With suggestive ‘hmmmmm’s’ and sweet expressions, the hummingbird is there to give you an unusual yet friendly nudge to remind you to shop through TopCashback to save yourself some money. The ad aims to demonstrate how TopCashback is on the side of its members, lending a helping hand to get them rewards for their everyday spending. To make TopCashback’s message memorable and stand out in the ad break, NOW chose to create the ad using stop motion animation. Directed by Adeena Grubb and Andy Biddle at Blinkink, the spot combines charm and craft, featuring a painstakingly created hand-sewn set and characters. The TV ad, which will initially run in the UK, is also supported by radioactivity. Media planning and buying for the campaign is by Mediacom. 

LAB Group has announced the launch of its new website and group proposition off the back of another acquisition and year of continued growth. Since forming the Group two years ago in September 2019, LAB Group has acquired Reflect DigitalStudio BLUP, AM Marketing (absorbed into Reflect Digital) and established three new agencies: RiverrVERJ and Raised by Wolves. The Group has grown from a digital agency of 50 people to a group uniting 100+ staff across multi-disciplinary expertise in technology, marketing, data, communication and creativity. The rebrand is the first step in the next stage of growth as LAB looks to expand their delivery capability and grow existing specialisms in data, behavioural sciences, emerging tech, digital transformation, and e-commerce.

Raptor PR, the hyper-growth digital b2b communications agency for video games, media and tech brands, continues its successful 2021 journey as it has been appointed as the global agency of record for Playable Factory, an intelligent marketing platform that creates playable and interactive ads for mobile games, apps and brands. Raptor PR will be designing Istanbul-based Playable Factory’s global communications architecture, positioning and content strategy to drive conversations not just within the mobile games industry, but also among premium brands. Raptor PR’s integrated campaign will directly support Playable Factory’s international growth strategy, targeting stakeholders including investors, publishers, developers, brands, agencies and advertisers. 

Queer Britain, a charity working to establish the UK’s first national LGBTQ+ museum, has teamed up with creative agency M&C Saatchi to launch Madame F, a brave, original wine brand. M&C Saatchi worked closely with Queer Britain and Madame F to develop the brand identity, logo, packaging and retail partnership strategy for the range of wines. While global communications agency, M&C Saatchi TALK has supported on the strategic direction for the social and influencer campaign, and with the crafting of the campaign’s overarching message track. Queer Britain and Madame F are also announcing the launch of the inaugural Queer Britain Madame F Award, celebrating queer creativity: pride, passion, inclusivity and originality. Inspired by illustrator Justin Kemp, whose iconic Susy the Frog image graces the three Madame F wine labels developed by M&C Saatchi, the Queer Britain Madame F Award invites artists to share illustrations, paintings or drawings that celebrate the theme of Queer Creativity. M&C Saatchi has also developed a marketing push to support the launch of Madame F, with activity running across social channels. Oscar-winning screenwriter, director, producer and LGBTQ+ rights activist Dustin Lance Black is amongst the influencers who will be supporting the initiative. The partnership with Queer Britain is part of M&C Saatchi’s broader ongoing commitment to diversity and inclusion.

Ringier Advertising, the Swiss marketing unit of Ringier AG is working with Brand Metrics to support Swiss advertiser campaigns and provide evidence of brand lift on all campaigns. Ringier Advertising markets a broad portfolio of Swiss digital brands. These include the own titles of Ringier AG in Switzerland and Ringier Axel Springer Schweiz AG as well as third-party portals such as and Le Temps. In partnering with Brand Metrics, it is demonstrating the effectiveness of digital advertising – with Brand Metrics’ automated technology enabling the publisher to prove effectiveness continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale, regardless of campaign size and cost – whilst also providing comparisons.

To celebrate the 25th anniversary of Pokémon, Yahoo Ryot Lab, the immersive storytelling production house from Yahoo, is partnering with Selfridges and London-based fashion designer and Forbes listed 30 under 30, Charli Cohen, to launch Electric/City, a first-of-its-kind immersive shopping experience. Launching 1 October, the collaboration will give fans exclusive access to discover and buy limited-edition garments from the Charli Cohen x Pokémon range, as well as an exclusive Charli Cohen digital-only range. Both collections will be available for purchase at Selfridges from 1 October 2021 as well as in Electric/City.