Interviews, insight & analysis on digital media & marketing

NDA Agency News: The Kite Factory, 43 Clicks North, Impero and many more

The Kite Factory has been appointed as the primary media planning and buying agency for NHS Charities Together, recently winning the account. NHS Charities Together work with over 230 NHS charities across the UK, helping the NHS go further for patients, staff and volunteers. The Kite Factory will be working as partners across key campaigns covering everything from fundraising to driving greater awareness & understanding of the organisation. 

Leeds Rhinos have appointed 43 Clicks North to head up their social media strategy for the current season, with the aim to drive ticket sales, continuing into 2023, after a troublesome couple of years due to government restrictions. The agency will partner with Rhinos to help boost attendance at home fixtures after a trying past year, with the Covid-19 pandemic preventing fans from attending live matches.

Impero has announced its latest campaign for global fashion and fragrance house Paco Rabanne to support up and coming artists in ‘A Million Ways To Make It’. The campaign promotes Paco Rabanne’s fund that aims to provide new independent musicians with financial support and mentorship from industry experts and celebrates the hustle and dedication required to make it in the industry. It comes off the back of the success of last year’s campaign My First Million which was set up originally in response to the impact that COVID19 had on the UK music scene. The fund will start considering applications in July and can provide up to £5000 worth of funding.

Photovoltaics (PV) inverter and energy storage solutions manufacturer GoodWe has appointed WPR to manage its PR activity in the UK. GoodWe is ramping up its activity in the UK in 2022, introducing innovative new products to the market and establishing an EMEA marketing team based in the UK to support this growth strategy. WPR’s B2B PR division will be providing media relations, thought leadership and trade show support to the GoodWe team in the UK.

From April 1 technical and STEM PR agency Stone Junction has raised the salary of everyone in the company by £1,000 per annum, to counter the UK cost-of-living crisis. The increase takes effect on April 1, coinciding with the National Insurance increase of 1.25 per cent, which will cost a Stone Junction team member on the agency’s mean salary £360 per year. The move is part of a project Stone Junction launched in 2015, called 23K by 2023, which will see the starting salary of an entry-level job at the agency increase from £16K to £23K. Holiday has increased from 20 to 23 days, plus bank holidays, as part of the same scheme.

Additionally, Zafar Jamati, head of content at Stone Junction will be presenting at the CIPR Midlands Diversity Show & Tell event in Birmingham on March 31. When he chartered in 2018, Jamati, 33, was the youngest British Asian PR practitioner to complete the process, and is now keen to share the PR expertise he has amassed over nearly a decade in the industry at the upcoming event. Determined to address the lack of diversity in the PR industry, CIPR Midlands is hosting an event that will champion the region’s under-represented groups, by giving a platform to a range of voices who will showcase their work.

London-based commercial cleaning company Julius Rutherfoord & Co has appointed Northern-based, The Big Bamboo Agency, to support with bid & proposal work and email marketing communications campaigns on a retained basis. The full-service agency will help JR&Co develop the content and design of its bid documents to an industry-leading standard, working within the APMP accredited framework. In an increasingly competitive world, bids need to stand out from the crowd – not just in terms of how they look, but also what they say. In addition, the agency will provide email marketing communications support, running a series of planned campaigns on a variety of topics, helping JR&Co to stay at the front of their customer’s minds.

Tommy’s, the UK’s largest charity funding research into the causes of miscarriage, stillbirth and premature birth, has appointed Cogent to create their all-important Mother’s Day campaign. The campaign, which recognises and celebrates all mums – no matter what path their pregnancy journey has taken them on – has been launched by the UK’s largest pregnancy and baby loss charity in the run-up to Mother’s Day (Sunday 27 March). The campaign features a short film giving authentic insight into what makes a mum. It has been produced to feature real-life mums who have experienced different pregnancy journeys with many being supported by Tommy’s clinics along the way. The powerful and poetic voiceover has been read by obstetrics and gynaecology specialist, Dr Ria Clarke (@thedoctormummy), who as a mother herself, has experienced pregnancy losses.

Langland has announced that leading mental health charity, Mind, has appointed it as its strategic and creative partner of choice. The two organisations will work closely together on a new nation-wide campaign, set to launch during Mental Health Awareness Week in May. The campaign will aim to encourage people to speak up about their mental health and prompt them to seek support and advice. It will be the first overarching brand campaign to be launched by the mental health charity.

easyJet has launched ‘nextGen easyJet,’ a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline’s first new pan-European campaign since the pandemic began. The campaign is comprised of TV advertising, print, social and digital executions across the UK and core markets in Europe.  The campaign highlights easyJet’s ongoing work as Europe’s only major airline to offset carbon emissions from the fuel used for all its flights at no extra cost to customers, while it works alongside industry partners to accelerate the development of zero-emission technologies, as well as its commitment to championing greater diversity and inclusivity for the aviation industry. Supporting the ‘nextGen easyJet’ campaign film easyJet has also revamped its visual brand identity as a nod to this new era. Designed to disrupt the aviation category and cement its recognisable brand personality, the new easyJet visual world follows a ‘cyan bias’ whereby all key assets across Social, OOH, Press, CRM and easyJet’s owned channels will now exhibit contrasting blue and orange tones, synonymous with the easyJet brand, allowing the ‘nextGen easyJet’ audience to feel a part of the new easyJet experience. The fully integrated, pan-European brand campaign launches on TV and across AV, OLV, VOD, social and Display in the UK from Monday 21 March 2022, with all the media buying and planning being undertaken by OMD, and will follow in key European markets including France, Italy, Germany and Switzerland.

Clim8, the investment app for climate impact, has announced a new TV advertising campaign with mathematician, best-selling author and award winning science presenter, Hannah Fry. Now live on Channel 4 and voiced by Hannah, the advert is a key part of Clim8’s goal to raise awareness around the importance of climate impact investing, empowering consumers to invest in companies making a positive impact on the planet, as opposed to “greenwash” funds. The advertising campaign was produced by independent agency, made by blah™, alongside creative agency, FOOD. 

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Patrick Collister: More is less

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.