Interviews, insight & analysis on digital media & marketing

NDA New Business Bulletin: what’s going where 10/03/20

New Business Bulletin is NDA’s regular update on client wins, new tech integrations, platform moves and all other changes in the digital industry. The aim is to shine a light on all aspects of the underlying framework of the ever-evolving digital media and marketing industry.

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Spanish bank BBVA is dividing its global media and digital duties between Mindshare and Accenture Interactive, following a review process that that has taken four months to complete. The competitive process, which included many international ad agencies, has ended with media management going to Mindshare and digital ecosystem responsibilities being awarded to Accenture Interactive.

Leading influencer marketing service, TAKUMI, today announces a new partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

The agreed deal with the Manchester-based agency will see local experts support on growing awareness of TAKUMI’S services outside of London and expanding its network into regional media communities. 

Silverbullet, the data-smart marketing services company, has announced the acquisition of independent trade desk Videobeet, in a move to provide a full-service offering for marketers including data analytics and audience activation.

Leeds-based branding agency ALLGOOD is celebrating having been appointed the branding and marketing agency for The Broadway shopping centre, a retail and leisure destination in Bradford after winning a four-way pitch. Ian Ward, General Manager, at The Broadway said: “The pitch presented by ALLGOOD really excited us, they delivered exceptionally against the brief and the team’s expertise really shone through.

Social Chain, the global social media agency, has been appointed by Logitech to work on social strategy, content production and community management for Logitech G and Ultimate Ears.

Bustle Digital Group (BDG), the fast-growing publisher specializing in young audiences, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers.

 Freshworks Inc., the customer engagement software company, announced the acquisition of AnsweriQ Inc., a provider of ML and AI for larger enterprises that want to better serve their customers. AnsweriQ complements Freshworks’ AI engine, Freddy, by enabling enterprise organisations to fully leverage their existing customer data to scale self-service experiences and automate complex customer workflows.

Brighouse agency, Faith PR, has been appointed to raise the profile of global executive headhunting agency, Red Diamond Executive. Faith PR will handle the media relations for the global search firm, which operates out of Huddersfield and the United Arab Emirates, to position it as a leader in the industry. The firm specialises in placing business leaders and senior management across the UK and the Middle East, with particular expertise in the aerospace, construction and manufacturing sectors.

Proactive International PR, a B2B public relations consultancy, has been appointed by the Trusted Computing Group to provide international public relations support as it continues its mission to protect and enable secure computing worldwide through open standards and specifications.