Herdify, the behavioural science platform, is giving brands and charities even more insight into how word-of-mouth influences audiences by introducing a new feature and growing its customer success and data team.
Audience Discovery lets marketers see where their audience is most valuable with word-of-mouth, within the demographic segments they already plan in, without new data, new spend, or new targeting models. It’s the first feature to launch as Herdify looks to provide deeper insights to help customers better understand what word-of-mouth is doing for their business and how to use it more effectively in their growth strategy.
The new feature shows organisations the comparison between how postcodes perform with and without word-of-mouth, by Experian mosaic demographic group and across three key value metrics: new customer rate, lifetime value, and overall revenue opportunity, highlighting the overall value word-of-mouth has for your organisation. People who hear about a brand from someone they know convert faster and stay more valuable than people who only ever hear about it from an advert.
Ed Barter, Co-founder and CPO at Herdify, said: “Most demographic data tells you who a customer is, but it won’t tell you if they are talking to their neighbours about you. Audience Discovery shows brands where word-of-mouth is actually happening, and assigns a real revenue figure to it.”
To coincide with the product feature rollout, Steven Emms and Robert Deed join the team, strengthening Herdify’s customer success, data science and product development.
“We are focused on providing clients with the best possible insights for their audience and marketing strategies; that’s why we’re also making two brilliant hires to drive our customer experience forward”, continued Ed.
Emms joins as Founding Customer Success and Growth Manager. He brings extensive experience from his most recent role at Flixmedia. Steven will own the post-sale customer journey, from onboarding through renewal, while streamlining and growing the client experience.
Deed joins Herdify as Data Scientist from dataHE, where he worked directly with clients while developing data products, building tools and pipelines, automating processes, and improving the reliability and accessibility of complex data. His technical and customer-facing experience will support the continued development of our product features to best support our customers.
Both join the team at a significant moment of growth, as Herdify focuses on expanding our feature capability to organisations that provide further word-of-mouth insights into commercial value.
Audience Discovery is available now; find more information here.
Herdify is a client of Bluestripe Communications, the publisher of New Digital Age.
