Interviews, insight & analysis on digital media & marketing

NDA New Business Bulletin: what’s going where 21/02/20

New Business Bulletin is NDA’s regular update on client wins, new tech integrations, platform moves and all other changes in the digital industry. The aim is to shine a light on all aspects of the underlying framework of the ever-evolving digital media and marketing industry.

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Influencer marketing agency Digital Voices has won both and Fasthosts as clients. For the agency will raise brand awareness for its home rental service through partnerships with YouTube creators. For Fasthosts, it will run ts Techie Test campaign, on YouTube.

Digital agency Redweb has been appointed by National Accident Helpline to redesign its users’ service experience. It will initially focus on the design of the client’s end-to-end service experience using a human-centred approach.

National sports governing body, England Squash, has appointed Smoking Gun, following a three-way pitch process to help grow its membership and broaden its audience reach. The agency will manage a social media and content strategy, building relationships with influencers, and supporting the overall brand across its core online channels.

Manchester-based conversion optimisation agency User Conversion has been appointed by Boots to drive optimisation initiatives as part of a digital transformation programme. Boots joins clients including Mamas & Papas, Travis Perkins, and Papa John’s.

Brandwidth has been selected by the United Nations Development Program as its innovation partner of record. The agency will help develop solutions to challenges aligned to the 2030 Agenda and the United Nations’ 17 SustainablDevelopment Goals, through new technologies, innovation practices, and product development.

UK holiday park operator Bridge Leisure has implemented marketing automation platform Force24 into its business, to boost marketplace loyalty and new bookings. The platform will be used to raise the profile of the brand, drive engagement and boost bookings.

Digital marketing agency Add People has announced it has been awarded Elite Channel Partner status by Microsoft in recognition of its success growing small businesses on its digital advertising platform. It becomes one of only five agencies in the UK to achieve Elite Channel Partner Status.

Lifestyle nutrition brand, Protein World has appointed digital marketing agency Climb Online to drive international growth. The agency will deliver a social media strategy as its first engagement.

Video agency Perspective Pictures has been appointed by Natwest, The Tab and Mikimoto. For Natwest and The Tab the agency will produce a 5-minute documentary aimed at 18 – 24 year-olds about money muling, distributed across The Tab’s Facebook channel and Instagram Stories. For Mikimoto it will create a showcase video for its new store launch.