Interviews, insight & analysis on digital media & marketing

NDA News Roundup: Collective, Rooster, Flox and many more

Ventient Energy, one of Europe’s largest renewable energy companies, has appointed Collective as its creative and digital media agency of record. The agency won the business following a pitch against three agencies. Collective’s responsibilities will include digital creative, market research, audience insight development, campaign development, video production and elements of digital media planning & buying. The appointment allows Collective to continue to grow its offering as part of its ongoing expansion, which as well as digital media also includes an in-house offering, Content Studio, Virtual Production and Unreal Engine. The agency’s first piece of activity is to launch a pan-European brand awareness campaign. This will highlight how Ventient Energy is moving beyond wind energy to focus on other renewable energy sources, with a key focus on solar energy. Collective has been appointed to the business due to its ability to bring innovative strategic ideas to Ventient Energy. Collective will be focusing on championing the heart of Ventient, through creative work that showcases how the company gives back to the earth and supports local communities. 

Digital workforce solution and HR specialist Factorial has appointed integrated comms agency Rooster to support its ambitious growth plans in the UK. The Factorial platform offers an all-in-one digital workforce management solution for companies from small-to-medium-sized businesses (SMBs) to much larger organisations, helping them streamline their HR systems, tools, and processes in one place, thereby saving on valuable time and resources. The partnership with Rooster was agreed in February 2023 and comes after the London-headquartered firm’s most successful year to date – having opened a second location in Bristol last summer and nearly doubling in size in the last year. In addition to the partnership, Rooster has become Factorial’s latest customer in the UK, and will use the platform to enhance its HR division as well as support future growth.

Metaverse virtual events platform, Flox, has launched to make large-scale immersive virtual events a reality for organisations and brands. The UK-designed 3D virtual platform offers the first full-feature ‘metaverse’ experience to help create more human virtual and hybrid live events for business, HR, marketing and events leaders across all industries for up to 25,000 participants. The brainchild of digital and experiential marketing heavyweights Alistair Bryan and Jaie Genadt, Flox has successfully managed events with over 3000 participants and is backed by advisors including Phil Chambers, Founder of employee engagement platform, Peakon (which recently sold to Workday) and Matt Kingdon, Founder of innovation leader WhatIf?. Easily accessed at home or at work through a computer screen or phone, businesses and brands can use the beautiful pre-built and customisable virtual space or decide to build something entirely bespoke.  The bespoke option could be a digital twin (e.g., an exact replica of a corporate site, a retail environment or pop-up, or a university campus) or something completely original and limited only by imagination. 

Totalmobile, has signed a new contract with East Anglian housing organisation, Flagship Group, to streamline its housing repairs solution across 32,000 properties. The Connect solution from Totalmobile will be an integral part of Flagship’s digital transformation journey. It will allow tenants and mobile and office-based employees to schedule repairs and maintenance with ease, while also providing Flagship with real-time data on the status of all projects and employees in one place. Flagship requires a system to provide a single source of data accessible to employees and tenants alike. The new software will allow the organisation to improve efficiency, reduce repair times, and improve overall customer service by allowing tenants greater control over scheduling appointments that suit their own needs. Other benefits for Flagship include the ability to manage tenant-facing services more efficiently with improved communication between internal departments and an oversight of all operations. Totalmobile and Flagship have begun deployment with the Connect solution and will roll out training across 480 employees in April, with the final launch day expected around May. The new solution will integrate seamlessly with Flagship Group systems and will lead to time saved on administration which can be better spent elsewhere in the organisation.

European omnichannel advertising platform, Hawk, has launched Carboncut to help media agencies and advertisers reduce their carbon emissions. The comprehensive programme takes a holistic view of the advertising process; it kicks into action before a campaign goes live and continues, post-activation, throughout the campaign life cycle. In collaboration with carbon calculator specialist DK, Hawk’s initiative measures and analyses the carbon ‘weight’ of the creatives on all advertising channels; heavier creative assets have a larger impact on the overall carbon footprint of the campaign than lighter ones. This pre-campaign starting point contrasts with the standard method of solely measuring the supply path emissions produced by programmatic ad delivery.

Ripjar, the trusted provider for tackling financial crime, has announced a strategic partnership with Amber Group. This partnership will support the organisation to proactively detect and prevent financial crime across its operations. Having the right anti-money laundering (AML) defences is always critical, but it’s particularly important in an emerging market such as cryptocurrency. For digital assets to gain the necessary legitimacy for mainstream adoption, compliance must be front of mind and today’s partnership will strengthen Amber Group’s position as a highly secure player. Although name-matching processes appear simple, data is often transferred from several, disparate, technology systems and sanctions lists for comparison, using matching algorithms and risk-based alert creation rules. With Ripjar on board, Amber Group now has a fully integrated, effective and customisable solution. Amber Group prides itself in upholding the highest level of security and compliance standards and firmly believes that for cryptocurrency to gain widespread acceptance, customers, their funds and data must all be protected. Ripjar was chosen as a strategic partner due to its expertise in supporting leading organisations and governments. Amber Group will be supported through risk-based screening rules, quality alerts and the identification of compromised individuals.

Sky Media has announced that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener. Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio. The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the Sky Zero Footprint Fund Showcase event on 7 December 2022, where it was highly commended for its premium production values and the campaign’s potential impact on UK consumers and the wider delivery industry.During production, creative agency AMV BBDO and Royal Mail worked with production house, Thirty-Two and Anonymous Content, to adopt more sustainable production decisions and practices. This included minimising travel (within M25), minimising large-scale art production and post-production, and signing up to Ad Green to calculate and monitor the carbon impact of the production. 

Audi and Sky Media have created two new golfing innovations, providing insight into golf techniques of the professionals to help viewers improve their own performance. Part of Audi’s renewal as the Official Innovation Partner for Sky Sports – a deal brokered between Sky Media and Omnicom Media Group’s PHD – the continued partnership swings back into action from the 23rd of February and runs until October 2023. The two new innovations, ‘Force Plates’ and ‘Zen Eye’, will be showcased as part of PGA Tour coverage in the ‘Audi Performance Zone’ part of the Sky Sports Golf studio, with the aim of showing casual viewers how to improve their own game. The campaign will air on Linear TV, Sky Sports’ On Demand and Sky Go as well as YouTube and Sky’s social channels. Audi is also co-sponsoring the PGA Tour coverage, which will see the creation of unique idents produced by Sky Media Commercial Productions. The innovations will be integrated into the programming as two- to three-minute editorial pieces and will form part of a 20” TV commercial to promote the partnership. Starting in April, the innovations will also be available on and through Sky’s On Demand collection, accessed via voice search, where viewers can review the tips and tricks, at their leisure, to perfect their swing.  

System1 and ITV have revealed the 50 top-performing UK ads of 2022, including work from Aldi and McCann, Boots and VMLY&R, Amazon and Lucky Generals, Tourism Australia and M&C Saatchi, and more. The creative was ranked using System1’s Test Your Ad platform, which measures viewers’ second-by-second emotional responses to advertising and features a database of nearly 25,000 ads aired in the UK. Every ad in the Top 50 scored 5 stars on System1’s scale from 1 to 5.9 stars, with the average rating being 5.4 stars. Typically, only 1% of ads get the top 5-Star score. Additionally, 21 of the Top 50 ads centred on Christmas. By comparison, just two Christmas ads – from Aldi and Coca-Cola – scored 5 stars in 2021. 

ClickUp, the productivity platform that brings work together in one place, has announced the launch of ClickUp 3.0, the latest version of its platform built to shape the future of productivity. Jam-packed with new innovations, ClickUp 3.0 unlocks unparalleled levels of team productivity, featuring a beautiful new design that’s clean and intuitive, ClickUp AI to write, summarize, and generate ideas in a single click, and the most innovative Search on the planet. It’s built on a completely rearchitected infrastructure designed for extraordinary speed, reliability, and infinite scale. With ClickUp 3.0, teams work faster, collaborate better, and save more time than ever before.