Interviews, insight & analysis on digital media & marketing

NDA News Roundup: PinkNews, Magnum, Odeon, Dentsu, Mindshare and more

In an end-of-the-week news roundup, we take a look at campaign launches, talent moves, and new biz developments of note.

PinkNews has announced the hire of Alice Beverton-Palmer as Head of Creative
Strategy and Platform Partnerships and Nic Keaney as Managing Editor. Both Alice
and Nic join PinkNews from Twitter, where Alice most recently held the role of Senior
Manager, Entertainment Partnerships and Nic held the role of EMEA Curation &
Trends Lead. Both women join other female senior hires across communications and
partnerships who have joined PinkNews in the past 12 months. The PinkNews senior
leadership team now consists of over 50% female leads and is representative of the
growing 52% female global audience demographic of the brand.

Twilio, the customer engagement platform announced that Charlie Bell has been appointed to the Twilio Board of Directors, effective  March 28, 2023. Bell is a member of Microsoft’s  Senior Leadership Team where he serves as Executive Vice President of Security, Compliance Identity, and Management. Charlie brings decades of experience in the technology industry that will enable him to provide unique insights as Twilio builds the world’s leading Customer Engagement Platform.

Dark Horses has appointed Twitter’s Creative Strategist and
founder of Injury FC, a Women’s & Non-binary Football Club, as its Strategy Director.
She will report into Chief Strategy Officer Matt Readman and be responsible for driving the
strategic direction of the agency helping it and its clients continue to understand how
culture and sport connect.For the past 10 years Viv has worked at Twitter. For the last five years she was the UK LeadCreative Strategist, Consumer Marketing. For the five years prior to that, she was SeniorCreative Strategist, Brand Strategy. She has also worked at the Inception Group as Lead
Creative OMD International as Design Manager.

LOLA MullenLowe, GOLIN London and Mindshare created a 360 global campaign, #NotAvailableInTheMetaverse, with Magnum ice cream to show the world that, while the virtual world has its own appeal, nothing quite compares to the joys of the real world. The centre point of the launch is a short film created by Lola MullenLowe. The film featuring virtual avatar Luna and her journey to escape the metaverse in pursuit of the real-life pleasure of a Magnum Ice Cream. The full film will also be showcased at Metaverse Fashion Week in Decentraland.

Odeon Cinemas Group, has unveiled a new pan-European brand campaign, ‘Feel Cinematic’. The push was developed in partnership with creative agency elvis. Odeon partnered with elvis to develop a campaign which would create an ownable emotional connection, focussing on the benefits of coming to see a film at an ODEON cinema. The hero film is supported by four 10-second vignettes. Other campaign activity includes digital, paid and organic social, radio and audio streaming, cinema foyer screens and kiosks, eCRM and PPC, with media planning and buying by Manning Gottlieb.

Dentsu and OOH Capital Ltd, the out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media inventory. The partnership will reinforce the OOH service platform available through dentsu by integrating the expertise and services offered by OOH Capital across a diverse range of consultancy services in the OOH domain, ranging from asset evaluation and commercialisation to the application of data and technology to help cities get smarter.

Leeds-based digital marketing agency Spike has announced another round of recruitment with the hiring of two new staff. Data Analytics Software Engineer, Nasim Ahmed, has been appointed as the agency’s new .NET Developer and Victoria Baker-Haddock has also joined as an Outreach Executive. This is Nasim’s first role working in the digital marketing sector and he will be working on a number of Data Analytics projects as the Spike team develops more innovative programmes.

Birmingham agencies, spottydog communications and Big Cat, have teamed up and created a brand-new strategy practice, Leopard Co. spottydog and Big Cat will continue to operate working with clients within their respective core strengths of PR, social media, content marketing and creative campaigns.

WOO’s new Sustainability Task Force has launched, with a mission is to make the global OOH media platform more sustainable and “green.” It comprises 12 expert OOH professionals from all sectors of the global industry. The Task Force is led by BlowUP Media’s Katrin Robertson. The other members are: Adam Green from Broadsign Reach in Canada, Dentsu Global Head of OOH Ben Milne, the US OAAA’s Jeff Jan, Primedia Outdoor in South Africa’s Jorja Wilkins, Judd Guthmiller of Daktronics, Kai-Marcus Thäsler from Germany’s FAW e.V. OOH trade association, JCDecaux Chief Sustainability & Quality Officer Lénaïc Pineau, Clear Channel UK CMO Martin Corke, Annina B. Bleek, Senior Vice President Solutions Studio, Ströer Media Solutions, Evolve OOH’s Danielle Austin and Omnicom Media Group’s Head of Sustainable Solutions Stephanie Helen Scheller.

Commerce protection provider Signifyd announced that it has achieved Platinum Partner status in the Adobe Technology Partner Program for Experience Cloud, making it the only fraud protection solution in the tier to offer complete and guaranteed chargeback protection to brands leveraging Adobe’s suite of commerce solutions. Signifyd’s ascent to Platinum Partner status means it has never been easier for e-commerce merchants that rely on Adobe Commerce solutions globally to work with Signifyd to increase conversions while eliminating the risk of payments fraud, first-party fraud and policy abuse.