Interviews, insight & analysis on digital media & marketing

New Business Bulletin: BidSwitch, Acxiom, Amplience and more

BidSwitch, a global provider of programmatic infrastructure and wholly-owned subsidiary of IPONWEB, has enabled demand-side platform (DSP) and advertising technology company Bidtellect to reduce the hardware costs associated with processing and analyzing (listening to) bidstream data, thereby further enhancing its bidding performance for clients. BidSwitch’s intelligent traffic routing system, SmartSwitch, saved Bidtellect 35% on these costs for one connected supply partner, and helped achieve a 2.7 times increase in auction win rate (meaning that they are almost three times as likely to win the programmatic advertising auction), ultimately improving performance.

Acxiom, a customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, has announced that Acxiom Real Identity™ will be seamlessly integrated with Adobe Experience Platform to enable digital personalization, ad delivery and identity resolution and management. This new partnership will allow brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences by leveraging Acxiom’s more than 50 years of expertise in privacy-compliant data and identity management. Enterprise brands using the platform can now deploy the scale, speed and precision of Acxiom’s revolutionary real-time identity technology with multi-sourced data from over 50 countries to unlock the full power of Adobe Real-Time Customer Data Platforms.

Amplience, the commerce experience platform for high scale, high growth brands and retailers, and Dynamic Yield, the Experience Optimization Platform, has announced a partnership that will allow brands to go API-first and leverage A/B testing and personalization in a headless world. Dynamic Yield already offers a comprehensive set of Experience APIs to enable the implementation of relevant and consistent digital customer interactions on the server-side. And recently, the company announced its seamless integration with any SPA framework, prioritizing performance among brands with dynamic websites. With this partnership, customers will now be able to take a headless approach to their personalization efforts through Amplience’s content management platform.   

RingCentral, Inc., a provider of global enterprise cloud communications, video meetings, collaboration, and contact centre solutions, has announced new capabilities that will help organisations to bring together their preferred apps and services with a cloud-based business communications platform. The result is a solution customised to the specific needs of a company and its people working in a hybrid world. Making it easy to connect their preferred apps and services, these new enhancements include helping developers to build with RingCentral’s platform, as well as announcing a range of new Independent Software Vendor (ISV) partnerships. 

Admix, the In-Play advertising platform that bridges the gap between gaming content and brands, has released the findings of its major research study into video gaming’s emergence as the key media channel. To understand what brands know about the video gaming market, their experience of in-game advertising to date, and their plans for reaching a vast – and growing – gaming audience in the future, Admix commissioned independent creative market research agency Atomik Research to conduct an online survey of more than 400 respondents in the UK and US, with responsibility for media buying in their company. The survey found that around 93% of advertisers had seen an increase in video game advertising spend over the past 12 months. But, while the prevalence of in-game advertising may have increased, it’s still considered a grey area by many. For the full findings of the survey into the potential of gaming as the next media channel, you can download the report here.

Share on facebook
Share on twitter
Share on linkedin

New Business Bulletin

More posts from ->

Related articles