JD Sports Canada appoints Verde Digital for SEO and AI search
JD Sports Canada has appointed Verde Digital to work on its visibility across Google and AI search in Canada.
The 12-month project will cover SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), initially focusing on footwear and brands including Nike, Jordan and Adidas before expanding into apparel. Verde will also optimise JD Sports Canada’s presence across emerging AI search platforms.
The Collective appoints Bountiful Cow for first national TV campaign
Yoghurt brand The Collective has launched its first national TV campaign, created, planned and bought by Bountiful Cow.
The month-long campaign, covering The Collective’s adult and kids ranges, is running nationally during the back-to-school period. Bountiful Cow has concentrated the TV investment on Channel 4 across linear and VOD, with Meta and YouTube extending the campaign digitally.
California Pizza Kitchen appoints NewGen as social and creator agency
California Pizza Kitchen (CPK) has appointed NewGen as its Social and Creator Agency of Record, replacing incumbent IRIS.
NewGen will lead CPK’s social and creator operation, covering daily social strategy, editorial development and an always-on creator programme. Its remit also includes community management, creator sourcing and measurement, supported by the agency’s AI platform.
Bray Leino and krow Group combine under Bray Leino
Bray Leino and krow Group, both part of The MISSION Group, have combined to form a single agency operating under the Bray Leino name.
The combined business is led by CEO Kate Cox and brings together more than 300 specialists across strategy, creative, customer experience, digital, media, social, CRM, data, activation and production. The new structure began operating on 1 September.
John Quarrey, formerly CEO of krow Group, will continue to work with key clients and take on the role of Chief Growth Officer within The MISSION Group.
thortful appoints McCann Content Studios to lead social
Online greetings card marketplace thortful has appointed McCann Content Studios to lead its social account.
The partnership, which began in July, will focus on translating thortful’s brand personality into social content and developing how the brand behaves, speaks and responds across platforms. McCann Content Studios will also work with specialist teams across McCann on social and creative activity.
The first work from the appointment is due to launch shortly.
Kerrygold appoints Born Social as global social agency
Kerrygold has appointed Born Social as its global social media agency of record following a competitive pitch. The appointment also includes a UK social remit for Pilgrim’s Choice, another brand owned by parent company Ornua.
Born Social will handle social strategy, creative, reactive content, production and measurement for Kerrygold across the UK, Germany, Ireland and US. The remit also includes always-on and localised content, supported by measurement and reporting frameworks.
Kerrygold’s global social account was previously held by 1000heads.
