Yankee Candle launches on TikTok Shop with THG Commerce
Yankee Candle has launched a UK storefront on TikTok Shop, allowing customers to browse and purchase its home fragrance products within the TikTok app.
The storefront has been developed in partnership with THG Commerce, with integrated fulfilment and payment processing. The offering includes a range of Yankee Candle products, alongside live shopping and other content around the launch.
Intersection adds 50th digital screen to Chicago Divvy network
Intersection has installed its 50th digital screen on Chicago’s Divvy bikeshare network, expanding its digital Out of Home presence across the city.
The screens are located at Divvy stations in areas including River North, the Loop, Lincoln Park and Fulton Market. Inventory can be bought directly or programmatically, with campaigns able to respond to factors including time of day, weather and local events.
Intersection also sells advertising across Chicago Transit Authority rail, bus, station and street-level formats.
Optimizely research finds UK marketers spending significant time on admin
Optimizely research suggests 45% of UK marketers spend at least a quarter of their working week on low-value administrative tasks, while 14% spend more than half their time on them.
Slow approval processes were identified as the biggest source of unnecessary work, cited by 38% of respondents, followed by poor or incomplete data at 34%. Sixty percent said they often have to launch campaigns without enough time or data to optimize them, while 59% of UK shoppers said the quality of marketing content they see has declined in recent years.
AI adoption is increasing, with 41% having invested in AI marketing assistants over the past year and a further 38% planning to do so. However, better integration between AI and existing marketing technology was identified as the main route to improving efficiency.
GTA VI drives surge in G2A.COM traffic
Traffic to GTA VI offer pages on digital marketplace G2A.COM increased 65-fold when pre-orders for Rockstar Games’ title opened, according to marketplace data.
Traffic on GTA VI-related pages increased by more than 6,000% on 25 June compared with the average level before May. July accounted for 48% of all GTA VI-related traffic recorded on G2A.COM between January and July, while the game reached the top of the site’s wishlists in 45 countries.
Research among almost 1,500 G2A.COM users found that 67% ranked GTA VI among their three most anticipated games of the year, while 56% expected to start playing within 24 hours of launch. Twenty-nine percent said they had taken time off work or school to play the game.
Roku reports football viewing through dedicated Football Zone
Roku says 36% of UK Roku accounts visited its Football Zone during this summer’s tournament to find out where the next match was being shown.
Of those visitors, 46% went on to stream a game or football content directly from the Football Zone, while 61% returned more than once to check fixtures, the live scoreboard or the goalscorer leaderboard.
The Football Zone launched in June and brought together live matches, highlights, replays and archive content from the BBC, ITV and STV, alongside live tournament information. The figures are based on Roku’s internal UK data for 11 June to 19 July 2026.
IG signs three-year Sky Sports Premier League sponsorship
IG has agreed a three-year partnership with Sky Media to become an Official Co-Sponsor of Sky Sports’ Premier League coverage.
The partnership covers live Premier League broadcasts across Sky Sports television channels, Sky Sports+, the Sky Sports app, skysports.com and Sky Sports’ social channels, as well as Out of Home broadcasts in pubs and venues across the UK and Ireland.
The deal was negotiated by media agency Medialab, while creative agency Neverland developed the campaign idents. The creative uses football-style player introductions to present a team of investors, with additional digital content planned throughout the season.
Campaign performance will be measured using Medialab’s Apollo effectiveness platform.
