Interviews, insight & analysis on digital media & marketing

New Business Bulletin: M&C Saatchi, Pearl Lemon, Urban Jungle and more

Britain’s only black newspaper, is revealing a new campaign to boost completion of the Black British Voices project – the first ever comprehensive national enquiry into the Black British experience, developed in partnership with the Department of Sociology at the University of Cambridge and consultancy group I-Cubed. The push was created in collaboration with M&C Saatchi. While thousands have taken to the streets across the UK as part of the Black Lives Matter movement, The Voice Newspaper and Cambridge University recognised that we still lack the relevant government policies to create meaningful change for Black communities. With this in mind, and with Black Britons largely unrepresented in many facets of UK life, they came together to develop the Black British Voices project, with the aim of better understanding the Black British experience and influencing change in key areas. In order to encourage Black British people to complete the survey, The Voice Newspaper has worked with M&C Saatchi to develop an impactful new campaign, “Tick it to change it”. M&C Saatchi developed the strategy for the push based on focus group research run by The Voice and Cambridge University. Speaking to Black people from a wide range of backgrounds, it emerged that most participants felt a need for greater positivity around creating change, as well as a desire for collective action, with a call for Black Britons to come together to bring about change. The resulting campaign taps into these ideas with the concept “Tick it to change it”. The work asks Black communities the question: “Can we write our own Black British narrative?” before inviting people to complete the Black British Voices study as a means to bringing about meaningful change. As part of the push, The Voice Newspaper and M&C Saatchi are also working with the wider Black community and young influencers, asking them to post a photo of the tick pose, in order to boost completion and extend reach.

Insurtech start-up Urban Jungle has announced the launch of their latest advertising campaign, immersed in their new branding, and centred around the message ‘Finally, fair home insurance’, to reflect their product offering. Created in partnership with Brand Consultancy LaGUARDA, the multichannel campaign was rolled out across London tubes, busses and nationally on TV and digital channels. The latest brand campaign focuses on the brand’s motto of ‘Finally, fair home insurance’, as Urban Jungle aims to change the unfair and outdated habits of the insurance industry and remove the hassle during the purchasing process. Urban Jungle doesn’t price on categories like age, whether you rent or your job (or ask unnecessary questions like how flat your roof is), which often leads to customers being offered higher prices or in some cases being turned away by other insurers. The campaign highlights these traits, including the fact that they don’t charge hidden fees or loyal customers more. The accompanying TV advert, launched on 20th July, follows the fair theme, highlighting old fashioned values across the rest of the insurance industry, using comedic value to target their younger audience.  

MRS Digital, the SEO agency, has shared the results of its best year yet, boosting revenue by 54% amidst major team growth and a number of national accolade wins. In line with the ongoing expansion of the digital sector, with digital marketing now making up over 40% of marketing budgets, the Hampshire SEO agency has continued to grow, securing its biggest client contracts in the first and second COVID lockdowns. Retained client contracts have also grown by 46%.

Nexer Digital, the human-centred digital design agency, is making rapid progress towards a 50% year-on-year growth in sales after winning new projects for a series of major clients including the Department for Education (DfE), Mind, AstraZeneca and UK Research and Innovation (UKRI). The UX expert expects to turn over £7m, following £4.6 m in 2020, which was a record year for sales in itself. The extension of Nexer’s programme of work with the Department for Education, which they will deliver in partnership with Paper, further strengthens their position as a public sector design specialist. The firm has seen an expansion in its content, service design and user research teams, taking on 14 new staff during the past six months, as well as significant growth in the technology group, thanks to client wins with ConvaTec, Nest and Nottingham County Council.