Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Pinterest, Wavemaker UK, firstlight group and more

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Pinterest is launching new ways for Creators to build their business and earn money on Pinterest with the ability to make their Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content. With Idea Pin product tagging, Creators can tag their Idea Pins with any of the millions of Product Pins on Pinterest. On Pinterest, Creators can reach, teach and inspire the largest audiences online of beauty enthusiasts, fashion shoppers, home sprucers, DIY weekend warriors, nightly family chefs and much more. Creators such as Fall for DIY, CHAOS by Ariel and urgalsal_ are already making their content shoppable and helping their audiences make inspired purchases. For Pinners, this means that they can now shop right from their favourite Creator’s Idea Pins and go from inspiration to purchase. 

Wavemaker UK has been appointed by Well Pharmacy, the UK’s largest independent pharmacy chain, to handle all media planning and buying – with a specific focus on digital, search, social and display services. The media planning and buying agency, known for its positive provocation, has been tasked with supporting Well to drive further brand engagement digitally to help unlock opportunities for growth in its digital pharmaceutical services. Well selected Wavemaker following an initial project to review its current digital media strategy. Using Unlock, a unique part of its operating system, Wavemaker created an actionable roadmap for potential digital growth opportunities.

firstlight group has been appointed to lead the global communications programme for the Climate Crisis Advisory Group (CCAG), a new independent international scientific body.  Formed in June, the Advisory Group’s purpose is twofold; to inform and educate the public on the climate emergency, while also holding governments and financial institutions to account, acting as a catalyst for real and meaningful policy change. The firstlight team was appointed at inception to provide strategic direction prior to launch. The programme then aims to establish, build, and campaign on behalf of the Group. This includes running the Group’s monthly public meetings, raising the Group’s profile via its global press office, and implementing its social and content strategies. It is the second high-impact, purpose driven project that firstlight will deliver, and is testament to its successful running of Independent SAGE in response to the Covid-19 pandemic.

Shutterstock, Inc. a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, has announced the launch of Shutterstock.AI, a newly formed subsidiary with insights and data at the heart of its mission. Additionally, the newly established Shutterstock.AI has acquired three leading AI companies, Pattern89, Datasine, and Shotzr. In the near term, Shutterstock.AI will commercialize data assets within Shutterstock’s immense content library, which includes over 400 million images, videos, music tracks, and 3D models, as well as partner with innovative companies to grow their capabilities in computer vision and content insights to power the next generation of AI models.  

Creative England and Creative Industries Federation have united to form the Creative UK Group and Multivitamin Group have been creating their re-branded identity. The curated icon gives the brand a real sense of movement and purpose. The team has used this simplicity to push creatively and explore how the brand can live and evolve within 3D and interactive applications. Multivitamin Group have created dynamically fluid effects which emphasise a sense of movement as if rippling or rushing forward to bring life into the brand. The notion of amplification found an important place in the brand; showing how everyone’s voice can make a difference. Brought to life through abstract and expressive visuals, the balance of creativity against authority is set with a decisively confident brutalist structure. Through a tone of voice that speaks directly to and for its members along with organic 3D visualisations, Multivitamin have captured a sense of life amongst a brutalist aesthetic of design. 

IRIS Software Group (IRIS), one of the UK’s largest privately owned software companies, is announcing it has acquired Payplus, the managed payroll services provider for businesses and educational organisations in the UK. With payroll now more complex than ever following the introduction of furlough during the pandemic, there is an increasing need for trusted, reliable payroll services. This move demonstrates IRIS’ commitment to investing in people and products that broaden its service offerings for businesses and education organisations. It marks the next stage in IRIS’ mission to increase its reach and market share in the managed payroll services arena as part of its long-term ‘build, buy, partner’ strategy.