Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Planning-inc, Reddit, Validity and many more

Crew Clothing has announced the onboarding of Unilyze, a Customer Data Platform (CDP) solution designed by Planning-inc, the first-party data agency, as the premium British lifestyle brand aims to elevate its customer experience to hyper-personalised levels. The new platform, which utilises real-time data from a wide range of first-party sources, including in-store and online interactions, web behaviour, product reviews, email, footfall, and customer service, will bridge digital data with behavioural, attitudinal, and demographic data, enabling the retailer to provide more sophisticated and targeted customer communications and understand their business impact. Unilyze will feature a full suite of CDP options and data science solutions including predictive modelling, bespoke customer dashboards and robust self-serve data analysis that are expected to power intelligent marketing and insight-fuelled, cross-functional decision-making for marketing teams.

Reddit has acquired the audience contextualization company, Spiketrap. Spiketrap’s technology is expected to help improve Reddit ad relevance and performance through upleveled targeting, quality scoring, and engagement prediction. Spiketrap has a proven track record for empowering brands and platforms to better understand and engage their audiences through AI-powered contextual analysis and tools. Bringing the team and technology into Reddit will enhance our interest and contextual targeting capability, improve ad quality scoring, and boost prediction models for powering auto-bidding, with the aim of ultimately driving higher return on investment and improved solutions for our advertisers.

Validity, the provider of data quality and email marketing success solutions, has announced the relaunch of the Validity Partner Program. A strategic initiative which supports email marketers in optimising their customer engagement programming and increases email marketing and data management ROI. As part of the relaunch, Validity has announced Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang as the latest additions to the programme.

Borussia Dortmund (BVB) has extended its partnership with Footballco with a deal that will see the global football content and media business expand its social content strategy, creation and community management support for the Bundesliga club from six Asian markets to seven, with the addition of Japan. The partnership will also see Footballco creating original content around BVB’s women’s team, BVB Frauen, globally through its Indivisa brand. The renewed arrangement will see Footballco expand its services to create content tailored to football fans in Japan and will include Twitter, Line and Sports Navi.

Fivetran has announced the results of a survey which shows that while 87 percent of organisations consider artificial intelligence (AI) vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human intervention. 90 percent of respondents report their organisations continue to rely on manual data processes. Conducted by Vanson Bourne, the online survey of 550 senior IT and data science professionals across the US, UK, Ireland, France and Germany also found that only 14 percent of organisations consider their AI maturity “advanced” – meaning that they use general purpose AI to automatically make predictions and business decisions. More than two in five respondents (41 percent) conceded there was vast room for improvement in how their organisation used AI.

The Very Group, a UK-based multi-category digital retailer which operates, announced a partnership with Looklet in order to create automated on-model fashion photography and e-commerce at scale. The partnership allows Very to better create on-model imagery. Very has installed a state-of-the-art Looklet photo studio within Lightbox, its own in-house photography studio, where up to 100 fashion items can be photographed in a single day by only one or two operators. 

Optimizely, the digital experience platform (DXP) provider, has announced its market-leading Web Experimentation and Full Stack solutions are now available on the Google Cloud Marketplace, which makes it easy for Google Cloud customers to purchase both products. Optimizely’s experimentation solutions remove the guesswork from delivering personalised, meaningful engagements through science-backed data to improve customer experience (CX) and drive business outcomes. The launch comes six months after Optimizely announced it had entered a multi-year, strategic partnership with Google Cloud to deliver next-gen experimentation solutions and move its experimentation solutions to Google Cloud. As part of the ongoing partnership, Optimizely and Google Cloud will coordinate a joint go-to-market and sales execution strategy to seamlessly deliver scalable, end-to-end experimentation solutions to customers across the globe. 

Playrcart, the pioneering AdTech company that makes any digital advertising asset instantly transactional, has announced that it is partnering with Rex Brown, e-commerce specialist whose international portfolio includes some of the world’s top brands, including P&G, Nestle and Mattel – to bring the power of transactional advertising to its customers. Playrcart offers an in-advert checkout process enabling brands to optimise digital transactions, using proprietary technology that reduces the online buyer journey down to minimal steps. London-based Rex Brown provides end-to-end B2B and B2C e-commerce services, covering sourcing, branding and distribution across EMEA with expansion into APAC.  Through this collaboration, Rex Brown can offer direct integration of Playrcart’s software to their clients and offer customers a seamless checkout process with innovative technology. In addition, brands capture first-party, customer-consented data and behavioural data.

Tiger.Trade, the Swiss-regulated retail-trading ecosystem, announced that Conor McGregor, Ultimate Fighting Championship featherweight and lightweight double-champion, has joined the company as an Ambassador as Tiger.Trade takes on new international markets. As a new partner, McGregor will drive awareness for the Tiger.Trade brand as the company rapidly expands its fintech solutions aimed at seasoned professionals and casual retail customers.