50over50 is a series of interviews with our most influential and inspiring industry leaders aged 50 and over.
We think it’s time to recognise and celebrate the true talent in our industry, the creatives, technologists, founders and leaders that are really driving our industry and shaping society, who just happen to be over 50.
Mary Keane Dawson is one of our industry’s most experienced and respected figures. A digital evangelist, entrepreneur and advertising agency boss, she is the founder of How She Made It and is involved with industry organisations from BIMA to Tech London Advocates.
Never mind that this shuns the consumers who are the true influencers when it comes to household spending — 78% of over 50s command the purse-strings in their households, with the age group accounting for half of all consumer spending in the UK — in the digital economy it means the industry in danger of losing out on the knowledge and experience of those who have built the digital industry from the ground up.