Zenith UK has promoted Sannah Rogers to CEO, in the first of a series of investments in the leadership of the agency as it enters its next chapter. Rogers has presided over significant growth of Zenith UK as the managing director for the past five years and has been instrumental in establishing its unique and thriving culture. She has also been critical to winning the agency’s largest clients and stewarding client growth through its ‘bold moves’ approach.
Niel Bornman, CEO of Publicis Media UK, said: “Sannah has demonstrated that she is the perfect person to rejuvenate the agency. Her relentless commitment to our clients and our people have lead to exceptional results. Sannah’s exciting vision for Zenith leaves me with no doubt that the agency will go from strength to strength as it tackles our clients’ biggest challenges.”
Rogers’ plan for Zenith is to rapidly evolve the agency’s digital, tech and data capabilities while leveraging the unique assets of Publicis Groupe to unlock new growth for clients.
Rogers commented: “To lead Zenith would be a big deal for anyone, but for me it’s a very special thing, having grown with the agency over the past 23 years. We’re now in the midst of another evolution in clients’ needs and their expectations of agencies are growing. With our brilliant people, leading capabilities and future plans, we’re in a great position to deliver even more growth for our clients and set new standards for the industry.”
In 2019, Rogers was promoted to managing director after just over a year as managing partner, a role she took after a two-year stint as business development lead for Publicis Media UK. In this role, she led the business to multiple new account wins. Rogers joined Zenith UK as a graduate in 2001 and has held senior roles across all areas of the agency including investment, digital, planning and business development.
