Interviews, insight & analysis on digital media & marketing

Stop blaming your media modelling tools, start shaping your future!

Tom Huxtable, Senior Director at Analytic Partners discussed media mixed marketing in his talk at the 99//Club Digital Festival, and why we could learn a few lessons in innovation from the The Three Little Pigs.

“It’s not enough just to consider marketing and media. The other external factors: weather, inventory, resourcing, agility etc, need to be in the mix”, Tom stated. “Be more piggy; innovate your media mixed modelling and stay warm and safe no matter what the future holds.”

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.

Opinion

More posts from ->

Social Media

How AI is refining influencer discovery

With the rise of social media and influencer culture, there has been a shift in the way consumers make buying decisions. People used to turn to search engines such as Google to search for products they were interested in purchasing and make a decision based on reviews, articles and brand websites. But now, consumers are increasingly discovering brands they purchase on social channels, especially younger generations.

Read More ->

Related articles

Agencies

MullenLowe partners with Co-op to launch Christmas Brand Campaign

Integrated communications agency MullenLowe UK, has partnered with Co-op to launch its Christmas Brand Campaign, which aims to showcase the power of giving back during the festive season, in an effort to support local community causes this Christmas…

Agencies

Anything is Possible acquires Custard 

Anything is Possible has announced a new milestone in its growth journey with the successful acquisition of Custard, an SEO and paid search specialist agency headquartered in Manchester…