Tom Huxtable, Senior Director at Analytic Partners discussed media mixed marketing in his talk at the 99//Club Digital Festival, and why we could learn a few lessons in innovation from the The Three Little Pigs.
“It’s not enough just to consider marketing and media. The other external factors: weather, inventory, resourcing, agility etc, need to be in the mix”, Tom stated. “Be more piggy; innovate your media mixed modelling and stay warm and safe no matter what the future holds.”
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.