Interviews, insight & analysis on digital media & marketing

Talent Tracker: ECI Media Management, Lacework, Publicis Sapient and more

ECI Media Management has announced that Citigroup veteran, Deyon Sophia Brown, has joined the company as Digital Consultant, North America. She reports to Colin Linggo, Senior Vice President, Head of Media Investments and Operations, North America. Brown was most recently Vice President, Senior Database Marketing Analyst for Citigroup’s Global Consumer Banking (GCB) U.S. Branded Cards business segment, where she was responsible for driving Citi’s direct-to-consumer digital marketing strategies and initiatives. Citi’s Branded Cards business is the world’s largest credit card issuer, with 55 million accounts globally. Prior to Citigroup, she held positions at Merrill Lynch, Deutsche Bank and Morgan Stanley. 

Lacework, the security company for the cloud, has announced Jay Parikh, a technology visionary and longtime industry leader, has joined the company as Co-CEO. Parikh joined Lacework as an advisor in May following his tenure at Facebook as VP, Head of Engineering and Infrastructure, where he led a global team of tens of thousands of employees who built and scaled its software and hardware infrastructure and platforms. Current CEO David “Hat” Hatfield, who joined Lacework in February, led the recruitment of Parikh. Hatfield will remain as Chairman and Co-CEO of the company and will continue to lead business strategy, business development/market expansion, and operations. Parikh, who will also join Lacework’s Board of Directors, will lead the company’s innovation engine, including the company’s product, engineering, and infrastructure efforts. Together, the two leaders will partner with Vikram Kapoor, Lacework founder and CTO, to carry forward the vision he helped establish when Lacework launched in 2015.

Publicis Sapient, the digital business transformation company, has announced the appointment of Arthur Filip in the newly created position of Chief Growth Officer, effective immediately. Arthur Filip will be responsible for accelerating how Publicis Sapient brings its full ecosystem, including industries, solutions, client leaders, delivery, marketing and alliance partners, to deliver greater value to the company’s clients, maximize business opportunities and drive growth. Over the course of his 30-year career, Filip has built, led and grown teams and functions at HCL Technologies, Microsoft, HP, Oracle, Unisys and IBM.

Druva Inc. has announced the appointment of Ash Parikh as Chief Marketing Officer. With extensive marketing leadership, proven experience building cloud-first businesses, and a background in data management, Parikh is set to play a critical role as the company continues to fuel its growth and global expansion. Parikh joins Druva from Informatica, where he held a number of marketing leadership positions over the last 14 years. Most recently, he served as Senior Vice President and Global Head of Marketing, where he focused on marketing strategy, digital-first demand generation, connected campaigns, growth marketing, brand awareness, and operational excellence.

A Sunderland communication consultancy has appointed three new team members after seeing increased demand for its services. Growing comms and creative agency, Creo Comms has welcomed Lee Weatherburn as lead designer, Alice Clark as a designer and Beth Dixon as a junior client partner. Lee Weatherburn joins the city centre firm with over 20 years of design experience across a range of clients in B2B and B2C sectors, specialising in graphic and web design. Weatherburn previously ran design agency, Depict Design, for five years and before that worked as the design, print and web manager at North Tyneside Council, responsible for the graphic design team, web team and an internal print and reprographics department. Alice Clark is a multi-disciplined illustrator and graphic designer, who has worked both in-house and as a freelancer with clients ranging from The LA Times to local independent businesses. In her role, Clark will create engaging artwork for print and digital platforms, leading and supporting on creative projects. Beth Dixon was appointed at the same time and joins Creo after more than three years of agency experience. A journalism graduate and experienced copywriter, she will support on a variety of client accounts and Creo’s growing roster of social media clients. 

ShowHeroes Group is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021. She previously held senior positions at SpotX, the globally operating SSP that is known for its pioneering work in CTV and was recently acquired by Magnite. With her many years of experience in digital media and marketing, Lewis not only strengthens the management team, but also significantly enhances the company’s CTV marketing expertise.

Page & Page and Partners, the global creative communications agency specialising in health, wellness, and lifestyle, today announced two new senior hires to support its rapid business expansion. Elin Morris joins the agency as Senior Account Director alongside Anna Yeardly who joins as Account Director. Both will report into Rachel Harris, Client Services Director. Both Morris and Yeardly will support the growth, retention and profitability of key clients through building strong relationships and becoming a trusted partner. Within Client Services they will be a fundamental part of the wider team, ensuring everyone works together to deliver exceptional results.

Publicis Sapient, the digital business transformation company, has announced the appointment of Arthur Filip in the newly created position of Chief Growth Officer, effective immediately.  Based in New York, he will report to Publicis Sapient CEO Nigel Vaz. Over the course of his 30-year career, Arthur Filip has built, led and grown teams and functions at HCL Technologies, Microsoft, HP, Oracle, Unisys and IBM.  He combines strategic and operational experience in the global IT industry, has led teams through change while creating profitable growth and shareholder value and has deep experience optimizing people, processes and technology for the digital age. He joined Publicis Sapient from HCL Technologies, where he served as EVP, Global Head of Sales Transformation and Marketing. 

Leading independent PR agency, The PHA Group, is delighted to announce the launch of its Manchester office from the 2nd August 2021. Recruitment of local industry experts has been an integral part of this expansion strategy, including the appointment of Director of Regions, Sarah Lawless. Following over a decade of experience and numerous award wins including Media and Creative Professional of the Year in the Made in Manchester Awards and Business Insider’s Marketing and Media Professional of the Year, Lawless has established herself as one of the region’s most well-respected PR industry leaders. Lawless will support the launch in Manchester, as well as working closely with Joint MDs Shelley Frosdick & Stuart Skinner on future regional and international expansion strategies. The PHA Group’s Northern HQ will be led day-to-day by Hannah Craig, who takes on the role of Head of PHA North. Craig joins PHA from Finn Communications where she led several high-profile brand accounts in the development and execution of strategic and creative PR, influencer, and social media activations. Prior to a move back to her Northern roots with Finn, Craig also sat as the UK and EMEA communications lead in an integrated agency team at Saatchi & Saatchi. The launch team is completed with Senior Account Manager, Jess MacDonald, who joins from Rule 5.

Havas Media Group has announced the appointment of Laura Kell to the newly created role of Chief Data and Product Officer. A 16-year veteran of Omnicom Media Group in the UK and EMEA, Kell joins from OMD EMEA, where she was most recently Group Marketing Intelligence Partner. Over the last seven years, she has built and led the agency’s Marketing Intelligence team, while playing a key role in developing Omnicom Media Group’s data and analytics offering, network tools and solutions. She has worked with clients in all key sectors, designing new analytical approaches to planning. In her new role, Kell will oversee Havas Media Group’s data and product offering, unifying its engineering, analytics, technology and data strategy capabilities in order to help make a meaningful difference to brands.

Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel Benjamins both join as Sales Directors to develop, manage, and grow the company’s agency and brand relationships within the UK market, while Martin O’Boyle joins as a strategic consultant to help drive revenue growth and strong, profitable partnerships for Channel Factory. Crowsley has spent her career in advertising technology in both the UK and US markets, having spent time in London and New York. Prior to joining Channel Factory, Crowsley managed agency, trading desk and brand relationships for Illuma, a contextual AI technology platform, bringing in high profile clients such as Air New Zealand, Aston Martin, HSBC, Sky and Vodafone for the company. Benjamins is an experienced commercial leader with more than 15 years’ experience in the marketing and advertising industry. Before joining Channel Factory, Benjamins led agency sales for Publicis Media, working with partners such as Starcom and Zenith alongside Havas and IPG at the Daily Mail and Mail Online. Boyle has more than 20 years’ experience across the advertising industry under his belt, having worked with ad tech companies, media owners, agencies and advertisers to help clients navigate the complex ad landscape. An expert in digital, CTV, video, and broadcast from holding group and agency level to client level, he brings a unique and in-depth industry perspective to Channel Factory.

Autovia, the automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer. Previously a Partner at BCG’s Digital Ventures business, which launched Heycar across Europe, Cohen is an established product leader working in disruptive tech and data-driven businesses. He has also held key product roles at Amazon, Moneysupermarket and Microsoft and was one of the first hires at Secret Escapes, scaling the business from start up to a $600m valuation and helping drive the digital transformation of the travel sector. In the newly created Chief Product Officer (CPO) role, Cohen is responsible for delivering an integrated product vision across Autovia’s consumer, advertiser and dealer audiences.

Bristol-based CRM agency, Armadillo, has named Wunderman Thompson’s Andrew Terry as new Head of Strategy. Terry will work across its big-name brands including McDonald’s, Disney and Carnival UK. Andrew Terry brings with him a rich history of work in the marketing and advertising industries. Most recently Data Strategy Director at Wunderman Thompson, Andrew Terry spent three years working across Shell Drivers’ Club globally, and two subsequent years on its multi-million-pound BT account.

Delphix, the data company for DevOps, has announced the appointment of Pritesh Parekh as its Chief Trust & Security Officer, and VP of Engineering. Based in Silicon Valley, Parekh will be responsible for DevOps, trust, security, and QA in engineering. Parekh brings nearly two decades of experience building enterprise security programs and more than a decade of experience leading security for cloud platforms. A recognised thought leader in security and privacy, his areas of expertise include cloud security, IoT security, DevSecOps, compliance, security architecture, and risk management. He was most recently the Chief Trust & Security Officer, VP of Engineering at Virtustream, a Dell Technologies business. At Virtustream, he led engineering and service delivery for Trust products, and led security, compliance, and privacy for all of Virtustream. Prior to that, he led worldwide security and compliance for Zuora and ServiceNow.

Outreach, the sales intelligence and engagement platform provider, has announced Melton Littlepage has joined as Chief Marketing Officer. Littlepage now leads the global team responsible for marketing strategy, including product, brand, demand generation, communications, and technology alliances, to drive growth and extend Outreach’s category leadership. Littlepage is a seasoned software marketing leader with a strong track record of innovation, creativity, and growth acceleration in enterprise SaaS leaders. He joins Outreach from Tenable, where he led marketing for one of the most respected and innovative brands in cybersecurity. Littlepage also served as Senior Vice President of marketing at New Relic and as CMO at Schoology, the edtech leader acquired by PowerSchool. Prior to that, he held a succession of marketing leadership roles for more than 10 years at Concur, a multi-billion dollar B2B SaaS company.

The What’s Possible Group has announced the appointment of Quintus Potgieter to the newly created role of Editorial Manager, overseeing their innovative marketing community. Potgieter will use his substantial radio and podcasting experience to bring a unique editorial style to the community. He is the founder of Quintessential, a South African specialist in digital content and media production and nominated for Best Internet Radio Show at the South African Radio Awards. He will report to Sharon Cahill Browne, who oversees the group’s brand and marketing.

ViewersLogic the single source, consumer behaviour data expert, has announced the appointment of Irit Sagie into the role of VP Product. In her role – a first for ViewersLogic – Sagie will focus on shaping the development of the business’ product and offering to fit market needs in a scalable manner. Having been in the data space for over seven years, with a focus on analytics and business intelligence platforms around several industries, Sagie’s last role was at Sisense, where she was a Solution Engineer, Product Manager.

Appgate, the secure access company, has announced the appointment of Jawahar Sivasankaran as its new President and Chief Operating Officer (COO). Sivasankaran will lead the company’s growth strategy and oversee all go-to-market business operations, including sales, marketing, professional services and customer success. Sivasankaran will report to Appgate CEO Barry Field. Prior to joining Appgate, Sivasankaran led global security sales at Splunk, provider of the Data-to-Everything Platform, with strong leadership in the security market. He drew on his experience in sales, consulting, business development and products to drive growth for the company’s security business. Before his Splunk tenure, Sivasankaran held various senior positions at security giant Cisco.

Global affiliate and partnership marketing agency, Silverbean, has appointed Damian Hall as global managing director, to sit alongside his current responsibilities as COO. He has been with the business for seven years, having initially joined as a non-executive director. In the role, Damian will manage Silverbean’s growth across the globe. He will also be directly responsible for leading the agency’s people development plans. 

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