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Zenith UK bolsters c-suite with Chief Strategy Officer appointment 

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Zenith UK’s Chief Executive Officer, Natalie Cummins has named Richard Clay as its new Chief Strategy Officer. The news follows that of Kush Bhardwaj, who was promoted to Head of Investment at the end of last year.  

Clay started at Zenith UK in 2010 as a planner, before moving into strategy where he has spent the last 8 years. He was promoted to Head of Strategy in early 2023. Over the past few years, Clay has lead strategy work for Lloyds Banking Group, RVU and Three and spearheaded the deployment and development of Zenith’s award-winning Right Reach methodology, which has proven to deliver better business outcomes for clients than ordinary reach.   

Key Zenith UK client Gareth George, head of media at RVU, shared his excitement for Richard’s appointment, saying “Richard Clay is a force. He always delivers progressive and effective work and has been integral to the work we do with Zenith. His warm and approachable demeaner makes him not just one of the most brilliant CSO’s we have ever met but also one of the humblest. We look forward to watching him continue to thrive in this new role.”  

Natalie Cummins, CEO at Zenith UK, said “Richard is an intellectual powerhouse. His delivery for clients has made 2023 a sensational year for Zenith’s work and his calm and inclusive manner means he is also hugely respected and admired by his team. Having joined Zenith as a graduate, Richard is truly one of our own, so it’s delightful to watch him step into this bigger role and continue to do a fantastic job leading the strategy team.”