NDA’s exclusive roundtable event, hosted in partnership with Nexxen, saw leading CTV publishers discuss the need for standardisation in programmatic CTV and whether it’s the buy or sell-side partners who need to take the first step. Season spoiler: There are no easy answers…
What does it mean for the digital sector when women lead? That was just one of the questions posed by moderator Ellie Edwards-Scott at this year’s Digital Women in Cannes panel, hosted by NDA.
How many footballers does it take to change a lightbulb? Frankly, no clue, but we do know how many footballers it takes to have a lightbulb moment. NDA Editor Justin Pearse met former England and Chelsea star, Graeme Le Saux and his business partner, Chris Perry, co-founders of Machine Football, to talk about how technology has the potential to supercharge human teams. And not just footballing ones…
Paul Wright, Head of Advertising International at Uber, speaking at MAD//Fest 2024, believes capturing the attention of Uber passengers is a golden opportunity for advertisers…
It’s a bold move to stand up in front of a room full of marketers and proclaim: “We’re going to talk to you today about how boring life is”. Yet, that’s exactly what presenters did on Day One of MAD//Fest 2024…
At this year’s MadFest 2024, a Day one panel saw Niha Heyer and Simon Trewavas from RTB House joined by Scott Friesen, Head of Privacy Sandbox Partnerships at Google and Suvai Kawenya, Head of Performance Management at On the Beach to discuss the state of cookie deprecation…
MadFest is always a great opportunity to get the truth-telling out there and 2024’s event is kicking off no differently. Uncommon’s Nils Leonard took to the stage on the morning of Day 1 to talk creativity.
New Digital Age, in partnership with Eyeo, brought together a group of highly esteemed female digital media, marketing and advertising leaders under the banner of its Digital Women initiative, to discuss one of the hottest topics in the industry: sustainability…
Creatives have nothing to fear and everything to gain from generative AI – but patience will be required.
The growth of retail media presents exciting opportunities for brands to engage with customers in new environments.
We catch up with Jerry Daykin at Cannes to discuss the industry’s path to inclusivity.
Building relationships and moving ad tech to the next level into commerce and beyond is a hot topic at this year’s Cannes.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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