Interviews, insight & analysis on digital media & marketing

Facebook X-twitter Linkedin Rss
Keep up to date with NDA
Picture of Morag Cuddeford-Jones

Morag Cuddeford-Jones

Morag Cuddeford-Jones is a seasoned business journalist with more than two decades covering the evolution in the digital and media industries. Emerging platforms and how brand visibility is impacted by AI tools are a keen focus, as well as highlighting the achievements of key figures in the industry.
CTV

NDA Live: A Year in Review – Complexity vs opportunity for omnichannel marketers

NDA Live: A Year in Review, held at London’s Soho Hotel in December in association with MiQ, took a look back at 2024 to learn lessons about what technologies, innovations and marketing approaches will be most important in the year ahead.

The event featured expert industry speakers including Tom Mills, Global Head of Media Development at Haleon; Amy Caven, Head of Media Strategy and Planning at Boots; Kerry Thorpe – Head Of Communications, Ben & Jerry’s; Patrick Zinga, Digital Media, Data & MarTech Lead, Heineken UK; Sandra Hughes. Head of Measurement, Strategy & Propositions, Tesco Media Platform; Ollie Shayer, Omnichannel Marketing Director, Boots; and Mays Elansari, Former Marketing Director at Subway…

Read more ->
16 January 2025
Work Culture

One team with a common goal – chemistry lessons from football at MAD//Fest 2024

How many footballers does it take to change a lightbulb? Frankly, no clue, but we do know how many footballers it takes to have a lightbulb moment. NDA Editor Justin Pearse met former England and Chelsea star, Graeme Le Saux and his business partner, Chris Perry, co-founders of Machine Football, to talk about how technology has the potential to supercharge human teams. And not just footballing ones… 

Read more ->
4 July 2024