AI Marketing Pioneers: “AI is the new signal, and we’re just the dial,” Barney Worfolk-Smith on creative data at scale
As AI reshapes the marketing landscape, new players are emerging that promise more than incremental improvement. NDA’s series AI Marketing Pioneers explores these companies. Next up we sit down with Barney Worfolk-Smith, Chief Growth Officer at Daivid, to discuss how AI is transforming creative effectiveness and the wider advertising ecosystem.
