AI

As generative AI becomes part of everyday marketing workflows, the outputs often feel polished but indistinct. Marketers have started calling it “AI slop,” but the phenomenon itself is not new. It reflects a much older dynamic that has shaped digital advertising for years, says Adam Heimlich, Founder and CEO of Chalice AI...

A 10Fold study reports that 9% of marketers say they either do not have a formal review process for AI-developed content or only spot check some pieces before publication...