Interviews, insight & analysis on digital media & marketing

Interviews

Strategy

ISBA on diversity, inclusion and representation: why we refreshed our Code of Conduct for Influencer Marketing

Earlier this month, ISBA, the representation and advocacy body for UK advertisers, launched an updated version of its Influencer Marketing Code of Conduct, with a focus on helping brands to deliver better diversity, equity, inclusion, and representation in their influencer activity. New Digital Age caught up with Rob Newman, Director of Public Affairs at ISBA, to find out more.

Advertising

Defining the Attention Economy: what are the metrics of success?

With the deprecation of third-party cookies set to become a reality next year, the digital advertising industry is having to find different ways to reach audiences and measure outcomes. One of the major talking points is the attention economy, and why the industry should be looking to optimise toward attention, rather than outdated metrics like viewability or clicks…

Technology

NDA’s Soho Sessions: from the judges’ perspective 

A selection of senior ad tech execs and agency leaders gathered recently at The Union Club in London’s Soho for the first-ever live Soho Sessions, the Dragons’ Den style pitch event organised by New Digital Age (NDA)…

Advertising

NDA Heroes: Meet the Sponsors – Gregory Mark of Zelo Digital

With the first-ever NDA Heroes Awards just weeks away, we caught up with the leaders of the businesses sponsoring the new event. First up, we meet Gregory Mark, Founder and CEO of digital advertising-focused recruitment firm Zelo Digital…