Interviews, insight & analysis on digital media & marketing

Interviews

NDA meets Nick Reid of DoubleVerify

New Digital Age (NDA) recently spoke to Nick Reid, DoubleVerify’s SVP and Managing Director EMEA, about the latest trends in the digital advertising and media buying industry and the increasing importance of verification to marketers…

Programmatic

What’s the future for adtech M&A?

The past 18 months have seen a boom in mergers and acquisitions across the adtech ecosystem, as companies look to expand their offering and create their own ‘walled gardens’ in response to ATT, as companies look to secure as much first-party data as possible. We asked Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, to explain the motivations behind this recent wave of acquisitions.

Advertising

NDA meets Waze: why shifts in driver behaviour provide new opportunities for advertisers

In this episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?

Strategy

Twitch: “We’re right on the cusp of trends”

Speaking to NDA as he stepped off stage at MAD//Fest London 2022, Paul Nesbitt, Director of International Insights & Measurement at Twitch, shares his thoughts about the ‘Generation Twitch’ audience, the attention economy, the future of digital advertising, and more.