Interviews, insight & analysis on digital media & marketing

Research

Strategy

Text rises up the ranks for customer communications

Data from customer engagement platform Wunderkind has revealed that while email remains the most prevalent marketing channel among retailers and consumers, text is on the rise.

Advertising

Global TV media costs increase 31% post pandemic

A new analysis from international marketing intelligence service WARC has found that media inflation is driving up the cost of advertising across channels, with TV most affected…

Technology

Adjust and TikTok iOS 14.5+ guide reveals surprising opt-in rates 

Mobile marketing analytics platform Adjust and leading short form video platform TikTok has released a joint guide, “iOS 14.5+: Success made simple with Adjust and TikTok” offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile…