Advertisers increase contextual targeting spend by £770 million in 2023
24 March 2023
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
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Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
The surveys from across 29 European markets shares key insights on how far the digital advertising industry is progressing on its journey towards the delivery of sustainable digital advertising.
New data has revealed that Ireland is country most interested in VR, in particular, Sony’s PlayStation VR2 (PSVR 2)…
A research study called The Point of Search”, commissioned by Clear Channel UK, Global, JC Decaux UK and Posterscope, has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
A new 2023 State of Social & User-Generated Content (SOSUGC) report from TINT has found consumers trust authentic, unpaid reviews from real customers more than any other type of content, with the level of trust variable depending on the type of content…
Teads, the global media platform, has revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is an important factor in reducing the environmental impact of digital ads…
We know that misaligned content erodes the impact of ads, leading to decreased impact on metrics like purchase intent, for example. But, what about the content in the grey area? MAGNA and Channel Factory have researched the issue…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
Research from Reddit (in association with independent insights agency Talk Shoppe) has revealed that consumers’ reasons for engaging with social media are changing in unexpected ways, creating new demands on social platforms and opening up new opportunities for brands to leverage the power of community…
By Alexandre Pham, VP EMEA,
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
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