UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Brands should anticipate a surge in consumer spending over the coming weeks, as lockdown restrictions begin to lift.
Research reveals that over half of marketing leaders concede they are struggling to effectively execute multi-channel campaigns.
Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
New research by Carphone Warehouse has revealed the top ten countries where people spend the most on apps.
The 2020 IPA Agency Census, published today, has revealed that staff numbers in IPA member agencies have been seriously impacted by Covid-19.
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.