Interviews, insight & analysis on digital media & marketing

Research

Agencies

Marketing budgets reach strongest levels since 2014

UK marketing budgets were revised up to a nearly eight-year high during the first quarter of 2022, as pandemic-related concerns continue to fade away, according to the latest IPA Bellwether Report.

Strategy

Only 26% of global marketers are confident in their audience data

While 69% of marketers believe first-party data is essential for their strategies and campaigns, and 72% of marketers believe they have access to quality data, only 26% of global marketers are fully confident in their audience data, according to newly published research.