Interviews, insight & analysis on digital media & marketing

Research

Social Media

The Zen Gen who are tapping into digital

The ‘baby boomers’ or 55–75-year-olds, have been dubbed Zen Gen or Zenners due to living alongside digitalisation for a good 20 years.

Retail

Boomers get onboard with cross-border ecommerce

Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.

Agencies

US advertising spend set to reach $128 billion in 2021  

The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.