Advertisers increase contextual targeting spend by £770 million in 2023
24 March 2023
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
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Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
Criteo has released a study of over 800 senior media agency professionals across Europe and the US, finding that a majority are confident growth is possible over the next year if key changes are made to the digital channel mix
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, despite 92% believing that Google will stick to its 2024 deadline, finds new study by data enablement platform, LiveRamp
Across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S., according to Salesforce data…
BIMA, the UK’s digital and tech trade body, has released the results of its Digital Day survey, following the 11th annual event in November 2022…
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
Misplaced legal concerns are discouraging others from leveraging web scraping, according to research from Oxylabs and Censuswide.
Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…
Research from Wunderkind has found that despite being in the midst of a period of major economic volatility, sustainability and CSR initiatives remain key considerations for both retail marketers and consumers…
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Over three quarters (78%) of Brits are interested in following, listening, or watching the World Cup this year, according to new research by global advertising technology company, The Trade Desk.
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
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