Interviews, insight & analysis on digital media & marketing

Research

Advertising

Two-thirds of UK gamers ‘would welcome more advertising’

New research commissioned by Anzu.io has found that a majority of UK gamers are happy to have more of them in their games — but only if in-game ads blend into the gaming environment, respect the content, and keep prices down.

Mobile

InMobi Buyer Survey reveals impact of IDFA on advertising market

Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study.