Interviews, insight & analysis on digital media & marketing

Roundtables

Strategy

The NDA Roundtable: What exactly is ‘growth marketing’ anyway?

New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.

General

The NDA Publishing Roundtable 2: Proving the value exchange crucial to authentication

With third-party cookies going away, the industry has been working hard to find ways that it can continue to be effective in a world without easy access to consumer data. For publishers, there are a number of strategies that they could potentially be adopting, one of which focuses on authenticated first-party data.