Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? NDA (in association with JCDecaux) recently invited industry experts from across the country to discuss this issue and more…
JCDecaux and NDA recently invited industry experts from across the country to take part in a roundtable debate on the current state of programmatic Digital Out of Home (pDOOH) advertising, with two simultaneous discussions happening in Manchester and London…
NDA invited some leading commentators on the Advanced TV (ATV) marketplace to discuss the findings of recent research from MiQ…
As advertisers and media buyers continue to plot a future without the use of third-party cookies, does the programmatic industry have the will to find a unified way forward?
NDA invited experts from Nano Interactive, Hivestack, Omnicom Media Group, The Telegraph, Spark Foundry and The Women in programmatic Network to discuss the issue…
What stage of its development is the programmatic advertising industry at right now? This was the question posed by New Digital Age (NDA) to a panel of experts in London recently…
In the second part of our Digital Audio Advertising roundtable, in partnership with AMA, our panel explores why addressable audio may well resolve some previously gnarly targeting challenges…
In the first part of our roundtable, in partnership with AMA, our panel explores why addressable audio is at once a highly desirable new format, yet one that clients often struggle to get to grips with…
AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
With the siloed nature of many businesses when it comes to media, it can sometimes be difficult to accurately prove if an element of a campaign has managed to drive an uptick in sales… So, how can this be changed?
In the second part of our roundtable, in partnership with mediarithmics, our panel delves down into the data, as we seek to understand what solutions might be most effective in balancing privacy with access.
There’s no denying these are volatile times. With every economic downturn, the debate rages – to spend or not to spend to maintain brand supremacy? But this is just one of the many challenges facing publishers and advertisers into 2023. Just how do they decide which of the many balls they need to keep in the air to focus on?
The closer advertisers and publishers get to data, the closer their marketing and technology teams are going to have to work together.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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