Are curated partnerships and data collaboration the keys to unlocking the potential of CTV advertising? Does the CTV format offer more creative possibilities for marketers than traditional TV advertising?
Are curated partnerships and data collaboration the keys to unlocking the potential of CTV advertising? Does the CTV format offer more creative possibilities for marketers than traditional TV advertising?
How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.
New Digital Age (NDA), in association with Outbrain, recently posed these questions and others to a panel of industry experts at the recent Cannes Lions festival. NDA’s editor Justin Pearse chaired the conversation and was joined by Kai Henniges, CEO & Co- Founder at video intelligence AG (now part of Outbrain), NDA’s partner for the event.
he ever-increasing complexity of the digital media landscape is prompting more advertisers to rely on programmatic platforms with powerful Artificial Intelligence (AI) capabilities.
New Digital Age (NDA), in association with Scibids, recently gathered a panel of industry experts to discuss the future of programmatic advertising.
New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore these issues.
How important a factor is ‘measurement’ in attracting more marketing revenues into the gaming space? Will the loss of third-party cookies and personal IDs impact gaming ad revenues as much as other media channels?
With the original generation of console gamers now in their 50s, does the marketing industry’s conception of what a gaming audience looks like need to evolve? How can marketers better recognise the huge scope of ‘the gaming community’ and the range of audiences to be found there?
The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.
What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…
To discuss the changing landscape of DOOH, NDA teamed up with Sage+Archer to host a roundtable and gather the thoughts of some industry experts.
In the second half of our roundtable discussion on the future of identity within digital advertising, conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions on the marketplace.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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