Interviews, insight & analysis on digital media & marketing



What’s next for the creator economy 

News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.


The NDA Cannes Roundtable:  is video measuring up for digital marketers?

New Digital Age (NDA), in association with Outbrain,  recently posed these questions and others to a panel of industry experts at the recent Cannes Lions festival. NDA’s editor Justin Pearse chaired the conversation and was joined by Kai Henniges, CEO & Co- Founder at video intelligence AG (now part of Outbrain), NDA’s partner for the event.

Partner Content

NDA Roundtable: Automating the future of DOOH

The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.


Roundtable recap: get ready for the cookieless revolution

What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…


Identity crisis: first-party data and beyond

In the second half of our roundtable discussion on the future of identity within digital advertising, conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions on the marketplace.