
Identity matters: is the marketing industry ready for life without cookies?
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
NDA recently partnered with LiveRamp to hold a roundtable looking at the deprecation of third-party cookies from the point of view of the publisher.
NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.
DA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising.
The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
“First-party data is simply any data that is collected directly from the customer by our brands or products,” that’s how Reckitt’s Kelly would define first-party data, and it’s hard to argue with that. First-party data is any data that’s shared directly with a brand or publisher. Simple enough, right?
n the second part of the writeup of our data roundtable we look for answers on the impact of macro changes to the industry.
At NDA’s Data Roundtable, we were joined by Wavemaker UK, Havas Media Group, Mediacom UK, Blis, PubMatic, Dennis Publishing and Picnic Media to discuss data’s role in the future of digital advertising.
New Digital Age teamed up with personalisation expert A Million Ads to host a roundtable on the ‘Power of Personalisation’ featuring the expert knowledge of agency leaders.
Ecommerce has exploded in growth over the course of the pandemic after several years of steady growth within the space, as people were forced to spend more time buying goods online with the majority of physical stores shut for much of the past year or so.
NDA & Control v. Exposed (CvE), were joined by John Lewis, Piaggio, Not on the HIgh Street and more to discuss the increased role of local marketing.
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).