Identity matters: is the marketing industry ready for life without cookies?
May 17, 2022
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
Roundtables
Identity matters: is the marketing industry ready for life without cookies?
May 17, 2022
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
Publishing
The NDA Publishing Roundtable: A bright future beckons in the post-cookie world
NDA recently partnered with LiveRamp to hold a roundtable looking at the deprecation of third-party cookies from the point of view of the publisher.
Tyrone Stewart
September 13, 2021
Social Media
The NDA Roundtable PART TWO: Exploring the next generation of native advertising
NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.
Tyrone Stewart
August 4, 2021
Social Media
The NDA Roundtable: Exploring the next generation of native advertising
DA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising.
Tyrone Stewart
August 2, 2021
Publishing
First-party data heralds a new dawn for advertiser relationships with publishers
The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Tyrone Stewart
July 27, 2021
Publishing
Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world
“First-party data is simply any data that is collected directly from the customer by our brands or products,” that’s how Reckitt’s Kelly would define first-party data, and it’s hard to argue with that. First-party data is any data that’s shared directly with a brand or publisher. Simple enough, right?
Tyrone Stewart
July 23, 2021
Technology
The NDA Data Roundtable part 2: starring Wavemaker, Havas, Blis, Mediacom, Starcom & more
n the second part of the writeup of our data roundtable we look for answers on the impact of macro changes to the industry.
Tyrone Stewart
July 14, 2021
Technology
The NDA Data Roundtable: The role of data in digital marketing’s future
At NDA’s Data Roundtable, we were joined by Wavemaker UK, Havas Media Group, Mediacom UK, Blis, PubMatic, Dennis Publishing and Picnic Media to discuss data’s role in the future of digital advertising.
Tyrone Stewart
July 12, 2021
Advertising
Brands tap into the power of personalisation
New Digital Age teamed up with personalisation expert A Million Ads to host a roundtable on the ‘Power of Personalisation’ featuring the expert knowledge of agency leaders.
Tyrone Stewart
June 15, 2021
Retail
The NDA Ecommerce Roundtable: brands prepare for the third era of ecommerce
Ecommerce has exploded in growth over the course of the pandemic after several years of steady growth within the space, as people were forced to spend more time buying goods online with the majority of physical stores shut for much of the past year or so.
Tyrone Stewart
June 2, 2021
Retail
Brands put local communities at the forefront of their marketing strategies
NDA & Control v. Exposed (CvE), were joined by John Lewis, Piaggio, Not on the HIgh Street and more to discuss the increased role of local marketing.
Tyrone Stewart
May 6, 2021
Retail
The rebirth of local marketing
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
Justin Pearse
April 19, 2021
Retail
Think globally, market locally: how Boots, Just Eat, RoC Skincare, A-Plan, CvE and Made.com are adapting
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
Justin Pearse
April 7, 2021
