Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
Chaired by NDA’s editor Justin Pearse, the roundtable featured Matthew Lawson, Chief Digital Officer at Ribble Cycles; Peter Barr Watson, Chief Technical Officer and Director of Digital at The Spectator; Rob Webster, VP of Strategy at CvE; Ulrich Gilot, Head of Media for Global Marketing at Betsson Group; Jim Meadows, Director of Influencer, Media and Partnerships at THG; Katrina Broster, Marketing Performance and Technology Director at the Financial Times; and Cat Daniel, Growth Marketing Director at Monzo Bank.
Sustainability is defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. But what does that mean to digital advertising? And where do the industry’s priorities lie?
Budgets are being diverted from traditional AV and digital campaigns into Connected TV (CTV), but are agencies and broadcasters ready to deliver on those brand investments? Are brands exploring the unique creative potential of CTV? What will be the impact of Netflix’s entry into the CTV ad market?
NDA’s Justin Pearse is joined by senior execs from Channel 4 Sales, ITV, Samsung Ads, Channel Factory, Quantcasr and more to discuss the future of advertising on Connected TV…
Like broken records, we’re constantly going on about identity, tracking, measurement, and all the other related buzzwords. But these records certainly aren’t playing our favourite songs.
Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
New Digital Age (NDA) recently gathered a panel of industry experts to discuss this question in detail and provide an up-to-date snapshot of the mobile marketing ecosystem.
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
Are brand advertisers and their agencies fully aware of the capabilities of contemporary programmatic Digital Out of Home (DOOH) advertising? NDA finds out more…
There has been a lot of talk about contextual advertising, and how advances have made it a truly viable solution. So, what role does contextual have to play in the future of digital advertising?
With the significantly delayed deprecation officially on its way in 2024 (we hope), is the industry actually heading in the right direction and placing privacy at the forefront of everything it does?
How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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