Interviews, insight & analysis on digital media & marketing

Roundtables

Social Media

The NDA Roundtable PART TWO: Exploring the next generation of native advertising

NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.

Advertising

Brands tap into the power of personalisation

New Digital Age teamed up with personalisation expert A Million Ads to host a roundtable on the ‘Power of Personalisation’ featuring the expert knowledge of agency leaders.

Retail

The rebirth of local marketing

Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.