Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
In a world lacking third-party cookies, publishers’ first-party data has been hailed by many as the answer to the industry’s issues around identity and privacy. So, we asked some publishers to prove just how valuable their first-party data really is.
The subject of personalisation is one that is often spoken about within advertising, and is one that has become even more prominent over the last few years with all the talk around privacy, identity, and cookies.
Digital advertising is going through a huge period of change, with the identity and privacy landscape transforming. These changes mean that the world of programmatic could look very different in the next couple of years.
ently partnered with adtech company Adnuntius to hold a roundtable discussing the state of the programmatic ecosystem. This is the second writeup of the discussion
NDA recently partnered with adtech company Adnuntius to hold a roundtable discussing the state of the programmatic ecosystem.
Data being used to personalise advertising has been something that has seemingly made consumers uncomfortable for a number of years now. Despite this, research from A Million Ads found that 61% of people are happy to give permission for their data to be used in order for them to receive more relevant ads.
Does the rise of ‘growth
NDA and A Million Ads
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts on the subject of ‘growth marketing’ and the data challenges it poses for brands.
Luckily for advertisers, digital audio already presents several cookieless opportunities to reach consumers in a relevant and personalised way, without ever having to use any questionable tactics to do so.
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.
The third writeup of our CTV Advertising roundtable focusses on measurement.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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