Interviews, insight & analysis on digital media & marketing


Partner Content

NDA Roundtable: Automating the future of DOOH

The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.


Roundtable recap: get ready for the cookieless revolution

What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…


Identity crisis: first-party data and beyond

In the second half of our roundtable discussion on the future of identity within digital advertising, conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions on the marketplace.


The Attention Economy: a journey towards better measurement?

The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…


Restless Native: why perspectives on native advertising are evolving in 2022

Interest in native advertising is on the rise – but why now and how has native evolved for the modern marketer? New Digital Age (NDA) in association with Adyoulike, recently hosted a roundtable discussion of industry experts to explore what native advertising means today, and how advertisers and their agencies are leveraging native in 2022.