Powering performance through creativity
30 May 2023
Brands and agencies – including Bolt, Wonderskin, and GroupM – discuss the role of creativity in performance marketing during exclusive TikTok roundtable.
Roundtables
Powering performance through creativity
30 May 2023
Brands and agencies – including Bolt, Wonderskin, and GroupM – discuss the role of creativity in performance marketing during exclusive TikTok roundtable.
Publishing
The NDA Gaming Roundtable: brand advertisers need to do more to understand gaming audiences
With the original generation of console gamers now in their 50s, does the marketing industry’s conception of what a gaming audience looks like need to evolve? How can marketers better recognise the huge scope of ‘the gaming community’ and the range of audiences to be found there?
Michael Feeley
9 June 2022
Partner Content
NDA Roundtable: Automating the future of DOOH
The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.
Tyrone Stewart
26 May 2022
General
Roundtable recap: get ready for the cookieless revolution
What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…
Michael Feeley
25 May 2022
Partner Content
NDA Roundtable: Bringing full automation to DOOH
To discuss the changing landscape of DOOH, NDA teamed up with Sage+Archer to host a roundtable and gather the thoughts of some industry experts.
Tyrone Stewart
19 May 2022
Programmatic
Identity crisis: first-party data and beyond
In the second half of our roundtable discussion on the future of identity within digital advertising, conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions on the marketplace.
Michael Feeley
19 May 2022
Programmatic
Identity matters: is the marketing industry ready for life without cookies?
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
Michael Feeley
17 May 2022
Advertising
The Attention Economy: a journey towards better measurement?
The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…
Tyrone Stewart
10 May 2022
Programmatic
NDA roundtable: RTB House, Havas, Reach, Starcom and more on the first-party data challenge
New Digital Age (NDA), in partnership with RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future…
Michael Feeley
11 April 2022
Programmatic
The NDA Roundtable: Heineken, Reach, Havas, Mediacom, Gumtree and more with new perspectives on the cookieless future
New Digital Age (NDA), in partnership RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future.
Michael Feeley
6 April 2022
Social Media
Going Native: what role should Native Advertising play in your digital marketing strategy?
Native advertising is attracting the attention of a new generation of brand advertisers. In the search for privacy-compliant contextual ways to target customers online, native is emerging as a channel capable of delivering both performance and brand equity uplifts – but only if leveraged effectively.
Justin Pearse
16 March 2022
Publishing
Restless Native: why perspectives on native advertising are evolving in 2022
Interest in native advertising is on the rise – but why now and how has native evolved for the modern marketer? New Digital Age (NDA) in association with Adyoulike, recently hosted a roundtable discussion of industry experts to explore what native advertising means today, and how advertisers and their agencies are leveraging native in 2022.
Michael Feeley
14 March 2022
Technology
The NDA Roundtable Part 2: Realising the creative potential of personalised advertising
Personalised advertising hasn’t always had the best reputation among consumers but, in spite of that, 61% of them are happy to hand over personal data in order to receive ads that are relevant to them, according to research from A Million Ads.
Tyrone Stewart
13 January 2022
